Why Blogs Haven’t Stormed the Business World
This article in the E-Commerce Times points to the fundamental infrastructure of blogs as limiting their portability and therefore acceptance as an enterprise tool. A composite outtake teaser below:
“…While the actual pages in a blog may be simple HTML, the sum total of elements in a blog is a giant heap of files and folders understood only by the tool a blogger is using at present. What would happen if you were to switch tools tomorrow? …There simply is no portability under the current structure…. While such a situation can be a frustration for individual users, it could be a huge barrier to entry for blogging in the enterprise. …the answer may be at hand. The RSS protocol…”
