Amy Campbell’s Web Log

Wow. This is significant. Wired News carries this lengthy article by By Gary Wolf on Amazon.com’s plans to allow internet search of a vast library of book content… See The Great Library of Amazonia.

According to the article, Amazon has “created an unrivaled digital archive of more than 120,000 books,” with a goal of making the “entire collection, which went live Oct. 23 … searchable, and every page … viewable.”

The article will appear in Wired magazine in December, but is sure to create a lot of discussion in the meantime. What a copyright tangle!

I recently signed up for Harvard B School’s free companion e-newsletter to its Working Knowledge web site. This week’s issue had a couple interesting items for marketing communications buffs.

1. Speechwriting Under the Gun -
It doesnt matter to your audience if you have ten days or ten minutes to write a speech. You still must deliver. Here are tips for speeding your speech prep.

2. Ad*Access and The Emergence of Advertising in America -
A database of advertisements from 1911 to 1955. (This link brings you to a page of recommended web sites in addition to the Ad*Access Site.)

Visit the site, sign up for the e-newsletter. Both are excellent examples of giving away “information of value” to gain exposure, showcase expertise, build awareness and strengthen brand. Beyond that, the editorial is set up to trigger sales of products and encourage additional viral marketing.