A news item in the recent issue of the AMA’s Marketing Management magazine reveals that corporations plan to increase use of outsourced professional services such as IT, marketing and legal services. The survey by RainToday.com reveals where corporate executives expect to find professional service providers — in a nutshell:
69% – presentation at conference/event
62% – industry web site articles
61% – trade show exhibits
45% – direct mail
40% – webinar
37% – e-mail
32% – online ads
What’s this mean? Speak. Write. Exhibit.
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