Attorney Marketing Hours
The slide that got the most people taking notes at the recent Legal Marketing Association – New England Chapter presentation by Paul Clifford (formerly managing partner of Gadsby Hannah) of Law Practice Consultants, was the one detailing marketing hours for attorneys.
According to Clifford, to be competitive today, partners must put in: 1800 billable hours and 700 “investment hours,” which he breaks down as 200 marketing/business development hours + 200 client relationship hours + 300 practice management hours.
For more reporting on this presentation, see Jim Hassett’s Law Firm Business Development blog. He took more notes.
