Comments on: Law Firm Marketers’ Favorite Business Books http://blogs.law.harvard.edu/amy/2007/05/23/law-firm-marketers%e2%80%99-favorite-business-books/ Thinking about new media, web marketing and law firm marketing Wed, 25 Nov 2009 05:55:37 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jim Farrell http://blogs.law.harvard.edu/amy/2007/05/23/law-firm-marketers%e2%80%99-favorite-business-books/comment-page-1/#comment-3968 Jim Farrell Mon, 06 Oct 2008 16:51:21 +0000 http://blogs.law.harvard.edu/amy/2007/05/23/law-firm-marketers%e2%80%99-favorite-busi#comment-3968 Great list of books Amy, I have read a bunch of them. We brought Harry Beckwith into speak at one of our public seminars and will be brining in Neil Rackham on Dec 4, 2008. I just wrote a blog post on "Spin Selling - How to Make the Larger Sale" I would love to know your opinion on Spin Selling - feel free to leave a comment. The link to the blog post is: http://blog.business-bits.com/?p=15 Thanks so much, Jim Great list of books Amy, I have read a bunch of them. We brought Harry Beckwith into speak at one of our public seminars and will be brining in Neil Rackham on Dec 4, 2008. I just wrote a blog post on “Spin Selling – How to Make the Larger Sale” I would love to know your opinion on Spin Selling – feel free to leave a comment.

The link to the blog post is:

http://blog.business-bits.com/?p=15

Thanks so much,

Jim

]]> By: Beverly Loder http://blogs.law.harvard.edu/amy/2007/05/23/law-firm-marketers%e2%80%99-favorite-business-books/comment-page-1/#comment-951 Beverly Loder Tue, 29 May 2007 16:22:16 +0000 http://blogs.law.harvard.edu/amy/2007/05/23/law-firm-marketers%e2%80%99-favorite-busi#comment-951 One book that I have found invaluable in working with the lawyers at my firm is The Lawyer's Guide to Marketing Your Practice, Second Ed., edited by Jim Durham and Deborah McMurray, with chapters written by an stellar cast of seasoned legal marketing professionals. and published by the ABA. Another excellent resource, also published by the ABA Law Practice Management Section, is The Lawyer's Field Guide to Business Development by Bill Flannery. I am encouraging all the attorneys in our firm to read this handy guidebook. Beverly Loder Director of Marketing Shefsky & Froelich, Ltd. One book that I have found invaluable in working with the lawyers at my firm is The Lawyer’s Guide to Marketing Your Practice, Second Ed., edited by Jim Durham and Deborah McMurray, with chapters written by an stellar cast of seasoned legal marketing professionals. and published by the ABA.

Another excellent resource, also published by the ABA Law Practice Management Section, is The Lawyer’s Field Guide to Business Development by Bill Flannery. I am encouraging all the attorneys in our firm to read this handy guidebook.

Beverly Loder
Director of Marketing
Shefsky & Froelich, Ltd.

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