Comments on: Lawyers Slow To Embrace Blogs ABA Survey Says http://blogs.law.harvard.edu/amy/2007/08/08/lawyers-slow-to-embrace-blogs-aba-tech-survey-says/ Thinking about new media, web marketing and law firm marketing Wed, 25 Nov 2009 05:55:37 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Amy Campbell’s Web Log » ABA Survey Says: Lawyers Still Slow to Adopt Technology http://blogs.law.harvard.edu/amy/2007/08/08/lawyers-slow-to-embrace-blogs-aba-tech-survey-says/comment-page-1/#comment-3886 Amy Campbell’s Web Log » ABA Survey Says: Lawyers Still Slow to Adopt Technology Fri, 05 Sep 2008 20:37:06 +0000 http://blogs.law.harvard.edu/amy/2007/08/08/lawyers-slow-to-embrace-blogs-aba-tech-su#comment-3886 [...] Related post from last year: Lawyers Slow To Embrace Blogs ABA Tech Survey Says [...] [...] Related post from last year: Lawyers Slow To Embrace Blogs ABA Tech Survey Says [...]

]]> By: Sean I. Mitchell http://blogs.law.harvard.edu/amy/2007/08/08/lawyers-slow-to-embrace-blogs-aba-tech-survey-says/comment-page-1/#comment-3849 Sean I. Mitchell Wed, 30 Jul 2008 00:29:51 +0000 http://blogs.law.harvard.edu/amy/2007/08/08/lawyers-slow-to-embrace-blogs-aba-tech-su#comment-3849 I actually had one client (a probate lawyer in Florida) that 'got it' and was using a blog in combination with PPC and having some really nice results. I think the major trouble with the concept of blogging catching on is 2 fold. 1) The word blog in and of itself seems to be something of a 'less than' website or just an add on type of thing...a silly new gadget. The power of course being in the combined magic of RSS (tech term for easy to spawn format - not to get hung up on) and additional social (Web 2.0) marketing that can nail top positions on Google, often times, within 24-48 hours. and 2) "Oh no, I have to write update my blog regularly!?" Without the understanding that this can be outsourced, put in draft form and published only after you approve it for publishing...as I've been told that in many legal niches there are things you must be careful about how you phrase. That being said, I'm encouraged that more and more are finally coming online and discovering it is a powerful marketing tool and at it's basest function it can be your company's graphically pleasing online magazine where you can talk yourself up as the obvious expert in your field. -S I actually had one client (a probate lawyer in Florida) that ‘got it’ and was using a blog in combination with PPC and having some really nice results. I think the major trouble with the concept of blogging catching on is 2 fold.

1) The word blog in and of itself seems to be something of a ‘less than’ website or just an add on type of thing…a silly new gadget. The power of course being in the combined magic of RSS (tech term for easy to spawn format – not to get hung up on) and additional social (Web 2.0) marketing that can nail top positions on Google, often times, within 24-48 hours.

and

2) “Oh no, I have to write update my blog regularly!?” Without the understanding that this can be outsourced, put in draft form and published only after you approve it for publishing…as I’ve been told that in many legal niches there are things you must be careful about how you phrase.

That being said, I’m encouraged that more and more are finally coming online and discovering it is a powerful marketing tool and at it’s basest function it can be your company’s graphically pleasing online magazine where you can talk yourself up as the obvious expert in your field.

-S

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