John O. Cunningham has just served up a steamy plate of advice for law firms hungry to emulate the behavior of the most successful law firms. It is the latest feature article on Legal Marketing Reader, and it’s titled: The 10 Habits of Highly Successful Law Firms. It’s a must read for attorneys as it answers that constant burning question: “What are the other firms doing?” In my experience, attorneys will often want to compare their firm to other firms, however, once they learn what other firms are doing, they often make excuses for why they don’t do something similar. There is some very good advice in this article, read it, and take it to heart.
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