The Wall Street Journal published an article this week worth sharing. In A Guide to Facebook Privacy Options, Lorie Faith Cranor, an associate professor and director of the CyLab Usable Privacy and Security Laboratory at Carnegie Mellon University in Pittsburgh and contributor to WSJ, provides a detailed graphic to the wild and whacky world of [...]
John O. Cunningham has worked as an attorney, a legal reporter and a marketing and communications consultant and is especially well suited to write an article on why lawyers seem so resistant to the business of promoting their business. John was inspired to write the article from a Linkedin group discussion, but writes about his [...]
I’ve been ranting for months about how Linkedin is not Twitter. And just because I’m connected to you on Linkedin doesn’t mean I want to read your copious, not-my-main industry tweets! If I did, I would follow you on Twitter. (Please don’t take it personally.) I like both services, but each has its own purpose. [...]
I just read a great blog post by Hinge Marketing’s Professional Marketing Blog, Rethinking Thought Leadership: 7 Tips for Gaining New Clients. It nicely describes how professionals should approach writing for their website, blog, etc. I’ve been telling my clients the same basic things for years, and thought this post might help reinforce the points [...]
Whether you are a sole professional, marketing director or managing partner, find a way to require yourself or your law firm to meet these three basic requirements to get more from your professional network in 2012. 1. Create More Content Write more articles that address your clients’ and potential clients’ most relevant concerns. Having excellent [...]
If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his unique trait as a “connector” which gave him the social capital to spread the warning of the [...]
Perhaps the overwhelming message coming out of the LMA New England Regional Conference, Lawyers v. Technology, which took place this week in Boston, is that social media are not going away despite many a lawyer’s reluctance to embrace them. Luckily, legal marketers seem to be willing to continue to push the adoption of social media [...]
As a follow up to my previous post, Putting the ‘Power of the Press’ To Work for Your Law Firm or Business, here are 9 things you can do to leverage your website news item. 1. Optimize it. Make sure it takes strategic advantage of the page title and description meta tags and uses good [...]
“Freedom of the press is guaranteed only to those who own one.” — A. J. Liebling The web turns everyone and every business into a publisher. And your website is your press. Now, you have the freedom and the power to decide what is “news” for your business, organization or firm, and you have the [...]
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Apple.com’s home page on October 5, 2011 Steve Jobs Commencement Speech at Stanford 2005 Watch it again on YouTube
Social media platforms are constantly evolving, and just when you think you’ve figured it all out, a new feature or new layout comes along, that makes you feel like a beginner all over again. For example, did you know that Linkedin now has Company Pages (more than just Company Profiles) that give law firm marketers [...]
About a year ago I conducted a review of the Largest 100 law firms in Massachusetts (as compiled by the Boston Business Journal) to see how many firms had created (or at least claimed) a firm-branded Twitter account. One year ago, a scant 15% of firms had claimed or were actively tweeting under the firm [...]
To view a full index of all posts to Amy Campbell’s Web Log, click on this link: Index of Posts and you will get a listing of all posts.
This startling and educational video, Social Media Revolution, from Socialnomics has been around a while, but I didn’t realize the data had been updated (as of May 2010) again in 2011. If you haven’t already seen it, check it out. It might be helpful in adding some urgency to your pleas and pitches for integrating social [...]
As webmaster for several law firm web sites, I have received this e-mail several times stating that a version of [my client's] domain name is being registered in China and that if the firm wants to protect its domain and trademarka, they should purchase this domain before it is sold. HOLD THE PHONE! This is [...]
I have taken the most practical points from my Intro to Social Media presentation that I have given at several law firms and turned them into a step-by-step guide to getting the most out of your Linkedin profile. While written specifically with lawyers in mind, any professional will find the guide helpful for improving your [...]
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I’ve been quiet on the blogging and social media front recently as I have been busy with purchasing a condo, getting financing in the post-financial crisis world, and then packing, moving, settling in — all during a killer rash of hot weather. This was my first home purchase, and my most significant experience dealing with [...]
Do your firm’s communications suffer from capitalization creep? It’s an insidious virus that infects the writing of many a professional — lawyers chief among them — resulting in an over abundance of capitalized words on a page. Legal contract writing encourages this behavior of capitalizing words as a way to personify or make them formal [...]
A recent analysis (by me) of the largest 100 law firms in the Boston area (as compiled by the Boston Business Journal) revealed that merely 15% of law firms have taken steps to set up a firm-branded Twitter account, and fewer than 15% are actively tweeting. Why would a law firm have a Twitter account? [...]
