I started Amy Campbell’s Web Log as an experiment back in April 2003 as part of a larger experiment by the Berkman Center for Internet and Society at Harvard Law School. Anyone with a valid harvard.edu e-mail address is eligible to create one, so I jumped in as a graduate with a post.harvard.edu address (I received a graduate certification in Administration and Management in 2000). This is my disclosure that I am not a lawyer (although I would love to play one on TV), nor am I a student or on the faculty at Harvard Law School.
My real job is working as a marketing and communications consultant assisting professional services firms (many of them law firms) to create and maintain communication materials and informational relationships that help to gain and keep customers. Learn more at my Infoworks! web site.
As an active member of the Legal Marketing Association and a curious student of law marketing and electronic marketing, what I learn out there, I happily share here. I hope you find it useful in one way or another.
Also, check out my most recent experiment at Legal Marketing Reader, a handy web site for law firm marketers and marketing savvy attorneys that gathers headline feeds from the top law marketing blogs and news sources, and presents them in an easy-to-use dashboard. Currently aggregating 27 feeds and counting…
Cheers,
Amy
[…] distribution can still play an effective role in web marketing for lawyers. In two recent posts, Amy Campbell provides some good advice on leveraging the press and press releases: Keep this rule of thumb in […]