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	<title>Amy Campbell's Web Log &#187; Books</title>
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	<link>http://blogs.law.harvard.edu/amy</link>
	<description>Thinking about new media, web marketing and law firm marketing</description>
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		<title>Marketing Legal Services the Free Way</title>
		<link>http://blogs.law.harvard.edu/amy/2009/08/10/marketing-legal-services-the-free-way/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/08/10/marketing-legal-services-the-free-way/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:08:38 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=253</guid>
		<description><![CDATA[The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal services. The book is written by Chris Anderson, the same guy who brought us Long Tail, The, Revised and Updated [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Martindale Hubbell Blown to Bits?</title>
		<link>http://blogs.law.harvard.edu/amy/2009/03/23/martindale-hubbell-blown-to-bits/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/03/23/martindale-hubbell-blown-to-bits/#comments</comments>
		<pubDate>Unknown, 30 Nov -0001 00:00:00 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=208</guid>
		<description><![CDATA[I can&#8217;t offer my own opinion on Martindale-Hubbell Connected — the Lexis Nexis venture into bringing its traditional directory product into the world of social networking and Web 2.0 and regain some relevance in the realm of lawyer shopping — because it is a closed system and I haven&#8217;t been able to see how it [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Free Chapter on Business Development for Lawyers</title>
		<link>http://blogs.law.harvard.edu/amy/2008/09/11/free-chapter-on-business-development-for-lawyers/</link>
		<comments>http://blogs.law.harvard.edu/amy/2008/09/11/free-chapter-on-business-development-for-lawyers/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 14:03:42 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=186</guid>
		<description><![CDATA[A free chapter from the book, Legal Business Development &#8211; A Step by Step Guide by Jim Hassett, Ph.D., is now available on Legal Marketing Reader. The chapter is Six Facts About New Business and it boils down some fundamentals about selling and relationships that they didn&#8217;t teach you in law school. I could list [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Attorney Business Plan Worksheet</title>
		<link>http://blogs.law.harvard.edu/amy/2008/05/12/attorney-business-plan-worksheet/</link>
		<comments>http://blogs.law.harvard.edu/amy/2008/05/12/attorney-business-plan-worksheet/#comments</comments>
		<pubDate>Mon, 12 May 2008 19:17:43 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/2008/05/12/attorney-business-plan-worksheet/</guid>
		<description><![CDATA[Two legal services business development pros, Beth Cuzzone and Catherine MacDonagh, authors of the book,  The Law Firm Associate&#8217;s Guide to Personal Marketing and Selling Skills, offer up a free chapter and this valuable PDF planning tool: Individual Lawyer&#8217;s Business Plan Worksheet.
You can access both over at Legal Marketing Reader. The permalink for the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Law Firm Marketers’ Favorite Business Books</title>
		<link>http://blogs.law.harvard.edu/amy/2007/05/23/law-firm-marketers%e2%80%99-favorite-business-books/</link>
		<comments>http://blogs.law.harvard.edu/amy/2007/05/23/law-firm-marketers%e2%80%99-favorite-business-books/#comments</comments>
		<pubDate>Wed, 23 May 2007 12:50:34 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/2007/05/23/law-firm-marketers%e2%80%99-favorite-busi</guid>
		<description><![CDATA[I recently conducted a quick-and-dirty e-mail survey* of a select group of law firm marketers and consultants to get a read on what they read. More specifically, I asked these thought leaders to name their favorite marketing/sales/strategy books that I could recommend to readers of this blog. What I got back was a long list [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Business Development Pipeline Is &#8220;The Missing Link&#8221; of Law Firm Marketing</title>
		<link>http://blogs.law.harvard.edu/amy/2007/04/23/business-development-pipeline-is-the-missing-link-of-law-firm-marke/</link>
		<comments>http://blogs.law.harvard.edu/amy/2007/04/23/business-development-pipeline-is-the-missing-link-of-law-firm-marke/#comments</comments>
		<pubDate>Mon, 23 Apr 2007 14:07:52 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>

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		<description><![CDATA[I come to law firm business development from the marketing and communications side of things — branding, graphics, web sites, brochures, newsletters, writing, informational content, etc. (the awareness and positioning piece). When I landed my first law firm client, I immediately joined the Legal Marketing Association as I realized I needed to learn about the [...]]]></description>
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		<slash:comments>1</slash:comments>
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