Mass High Tech takes a page from Seth Godin with its article Small: The New Big, which discusses how bigger isn’t always better for law firms looking to differentiate themselves. The article points out how tech boutiques sell on expertise and reduced overhead, and even in an age of law firm mergers, some firms prefer to remain small, specialized and nimble despite buyout offers from the big firms. While the phrase “small is the new big” may not have been coined by Seth Godin, he definitely has made it famous with his best selling book by the same name. Here is his original blog post from a couple years ago on the concept. May it inspire others to stop emulating what you’re not, and start emphasizing the unique value and service that you can and do offer your clients. (Disclosure: The Mass High Tech article features my client, Morse, Barnes-Brown & Pendleton.)
~ Archive for Client News ~
Start. Run. Grow. Protect. Profit.
That line reads like a new year’s wish, but it is the everyday, client-focused objective of Waltham, Massachusetts based law firm Morse, Barnes-Brown & Pendleton. I am happy to report the launch of its new web site — the first of 2007 from Infoworks!. It went live on January 1st at mbbp.com.
MBBP focuses exclusively on the core legal services that businesses need to succeed. The firm’s attorneys assist businesses of all sizes — from startups to Fortune 1000 companies — in these service areas: Business Law, Technology & IP, Employment & Immigration, and Taxation. Check it out and let me know what you think.
Happy New Year!