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	<title>Amy Campbell's Web Log &#187; Law Firm Marketing</title>
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	<link>http://blogs.law.harvard.edu/amy</link>
	<description>Thinking about new media, web marketing and law firm marketing</description>
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		<title>Twitter 101: Twitter Is For Listening</title>
		<link>http://blogs.law.harvard.edu/amy/2009/11/18/twitter-101-twitter-is-for-listening/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/11/18/twitter-101-twitter-is-for-listening/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 23:03:20 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=333</guid>
		<description><![CDATA[
I&#8217;ve been dabbling in Twitter for the past year trying to evaluate it for use by attorneys for marketing purposes, as well as for my own curiosity. Initially, I was skeptical as it seemed to be dominated by self-promoting &#8220;shouters&#8221; (I think I am borrowing that term from Kevin O&#8217;Keefe). And it still is. It [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Alternative Fees Beat: Who Is Doing It? and How?</title>
		<link>http://blogs.law.harvard.edu/amy/2009/10/14/alternative-fees-beat-whos-doing-it-and-how/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/10/14/alternative-fees-beat-whos-doing-it-and-how/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 18:02:09 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=316</guid>
		<description><![CDATA[This is just a quick pointer to Jim Hassett&#8217;s blog, Legal Business Development, where he has released the initial findings from his survey of AmLaw 100 firms on alternative billing arrangements. There&#8217;s been lots of talk about alternative fees, but Hassett has been busy getting answers. And now, without further ado, I give you over [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>The New Marketing Is the Old Marketing — Just Different Tools</title>
		<link>http://blogs.law.harvard.edu/amy/2009/10/02/the-new-marketing-is-the-old-marketing-%e2%80%94-just-different-tools/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/10/02/the-new-marketing-is-the-old-marketing-%e2%80%94-just-different-tools/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 16:13:33 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=300</guid>
		<description><![CDATA[Social media and new technologies are disrupting the marketing world, and yet the basics of selling professional services still start with building awareness. People buy from people that they know, like and trust. This video has been making the rounds, but I had to post it here because it makes such a great point — [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media for Attorney Marketing: Recommended Reading</title>
		<link>http://blogs.law.harvard.edu/amy/2009/09/26/social-media-for-attorney-marketing-recommended-reading/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/09/26/social-media-for-attorney-marketing-recommended-reading/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 22:56:28 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=285</guid>
		<description><![CDATA[I just gave a presentation on Introduction to Social Media for Attorney Marketing, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They are posted here for those who attended the presentation as well as those who did not. Click away&#8230;
• Where To [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Legal Marketing Lessons from the Recession</title>
		<link>http://blogs.law.harvard.edu/amy/2009/09/09/legal-marketing-lessons-from-the-recession/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/09/09/legal-marketing-lessons-from-the-recession/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 20:39:37 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=276</guid>
		<description><![CDATA[Law360 has compiled an 80-page white paper on lessons for law firms from the financial crisis. One section is devoted to business development that outlines creative approaches that are on-target for readers of this blog. Here&#8217;s a look at the marketing articles you&#8217;ll find if you download this free paper (which is only about 1/3 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing Legal Services the Free Way</title>
		<link>http://blogs.law.harvard.edu/amy/2009/08/10/marketing-legal-services-the-free-way/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/08/10/marketing-legal-services-the-free-way/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:08:38 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=253</guid>
		<description><![CDATA[The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal services. The book is written by Chris Anderson, the same guy who brought us Long Tail, The, Revised and Updated [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Creating a Firm Policy for Social Networking?</title>
		<link>http://blogs.law.harvard.edu/amy/2009/07/21/creating-a-firm-policy-for-social-networking/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/07/21/creating-a-firm-policy-for-social-networking/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 17:59:46 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=249</guid>
		<description><![CDATA[As interest in social networking continues to grow, firms are recognizing many of the benefits, and then asking how can we control what our employees do with these viral tools? I know several firms personally that are working to adopt &#8220;social media policies&#8221; or social networking policies that include guidelines for employee use of collaborative [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Am Law 200 Is Out for 2009</title>
		<link>http://blogs.law.harvard.edu/amy/2009/06/02/am-law-200-is-out-for-2009/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/06/02/am-law-200-is-out-for-2009/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 18:14:43 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=230</guid>
		<description><![CDATA[The American Lawyer has published its annual listing of the top 200 law firms. They slice and dice it a few ways — by gross revenue, revenue per lawyer, profits per partner&#8230;
You&#8217;ll need to be a registered user to read much of the information, however, the lead article below is accessible to all. It reveals [...]]]></description>
		<wfw:commentRss>http://blogs.law.harvard.edu/amy/2009/06/02/am-law-200-is-out-for-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Ten Easy Ways to Improve Your Law Firm Web Site — On The Cheap</title>
		<link>http://blogs.law.harvard.edu/amy/2009/05/05/easy-ways-to-improve-your-law-firm-web-site-%e2%80%94-on-the-cheap/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/05/05/easy-ways-to-improve-your-law-firm-web-site-%e2%80%94-on-the-cheap/#comments</comments>
		<pubDate>Tue, 05 May 2009 20:30:51 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=210</guid>
		<description><![CDATA[For many law firms, a full web site redesign is a luxury not currently possible. But that doesn&#8217;t mean you should give up on every effort to improve your web site. Below is a list of 10 ways to make your current site work better for your firm. See how many of these you can [...]]]></description>
		<wfw:commentRss>http://blogs.law.harvard.edu/amy/2009/05/05/easy-ways-to-improve-your-law-firm-web-site-%e2%80%94-on-the-cheap/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Martindale Hubbell Blown to Bits?</title>
		<link>http://blogs.law.harvard.edu/amy/2009/03/23/martindale-hubbell-blown-to-bits/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/03/23/martindale-hubbell-blown-to-bits/#comments</comments>
		<pubDate>Unknown, 30 Nov -0001 00:00:00 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=208</guid>
		<description><![CDATA[I can&#8217;t offer my own opinion on Martindale-Hubbell Connected — the Lexis Nexis venture into bringing its traditional directory product into the world of social networking and Web 2.0 and regain some relevance in the realm of lawyer shopping — because it is a closed system and I haven&#8217;t been able to see how it [...]]]></description>
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		<slash:comments>6</slash:comments>
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