Amy Campbell's Web Log » Marketing

Marketing Legal Services the Free Way

Amy Campbell — Mon, 10 Aug 2009 14:08:38 +0000

The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal services. The book is written by Chris Anderson, the same guy who brought us Long Tail, The, Revised and Updated [...]

Twitter Explained (1 funny, 1 serious)

Amy Campbell — Thu, 05 Mar 2009 17:03:40 +0000

Thanks to the Wired GC for finding this one. That pretty much says it all. My own experience with Twitter is that I’ve been on it for a few months and haven’t really figured out a good way to use it. The only benefit I have found so far is to [...]

Must Read: Trust-based Business Development in a Recession

Amy Campbell — Sat, 14 Feb 2009 23:40:29 +0000

Below, I’ve indexed 5 day’s worth of excellent blog tracks left by the seminar last week on Trust-based Business Development in a Recession from Trusted Advisor Associates a.k.a. Charles H. Green et al. I found it a little difficult to access the full 5 days in order, so I am linking to each day’s [...]

12 Tips on Contrarian Consulting

Amy Campbell — Sat, 14 Feb 2009 23:22:00 +0000

I enjoyed finding these 12 tips from “contrarian consultant” Alan Weiss. Just another list of how to be the kind of advisor that clients gladly pay to work with, but with an off-beat resonance that’s memorable. Some of his contrarian concepts” “never focus on a sale” “there’s no such thing as an elevator pitch” “ignore unsolicited feedback” Link here [...]

More on What Other Firms Are Doing

Amy Campbell — Tue, 13 Jan 2009 22:29:58 +0000

From Tom Fishburne’s This One Time, At Brand Camp – TomFishburne.com Published with permission. See also, previous post: Marketing Budgets in 2009: What Other Firms Are Doing

Attention Boston-area Nonprofits: Win a Free Web Site Makeover!

Amy Campbell — Thu, 13 Nov 2008 18:41:31 +0000

If you know of a good nonprofit organization in Boston with a bad web site, then please tell them about Extreme Markover, an effort to give away one free web site redesign to a Boston-area nonprofit. Extreme Markover is a partnership of the World Organization of Webmasters (WOW), a not-for-profit professional association that provides education and [...]

You Had Me at Hello: Shortcuts to Trust

Amy Campbell — Thu, 04 Sep 2008 13:38:42 +0000

On a somewhat similar theme to my previous post (Was It Good for You?) — Charles H. Green (the guru of trust and co-author of the The Trusted Advisor) published this article on RainToday.com, You Had Me at Hello: 9 Ways to Quickly Gain Trust During the Sales Process, that provides some shortcuts to trust. While [...]

From Worst to First: Sales and Marketing Lessons from the Boston Celtics

Amy Campbell — Mon, 30 Jun 2008 16:18:16 +0000

In his article, Building a Winner, available at www.legalsales.org, John O. Cunningham provides a rundown of what law firms can learn from the marketing and sales efforts of the Boston Celtics. Rich Gotham, president of the Celtics, was a featured speaker recently at the LSSO Raindance Conference, where he detailed many of the ways the Celtics [...]

Things That Make You Go, Hmm…

Amy Campbell — Tue, 17 Jun 2008 03:07:20 +0000

I just read this post over on Charles Green’s Trust Matters (a blog I keep up with via Legal Marketing Reader): Hey! Your Company Just Turned Into a Supply Chain! Green describes how to rethink the way we do business, which is changing from happening within the big firm (top down management), to happening between companies [...]

Non-Lawyers Bring Innovation to the Table. Really.

Amy Campbell — Wed, 02 Jan 2008 15:32:01 +0000

I received an e-mail from Patrick McKenna, a long-time professional services consultant with Edge International, kindly informing me of his most recent blog post (dated December 30, 2007) titled, The ABA, Shamefully Does Not Practice Diversity. In it he criticizes the December issue of the ABA Journal for its cover story, “The Blawg 100: The [...]