Amy Campbell's Web Log » New Media / Internet

Twitter 101: Twitter Is For Listening

Amy Campbell — Wed, 18 Nov 2009 23:03:20 +0000

I’ve been dabbling in Twitter for the past year trying to evaluate it for use by attorneys for marketing purposes, as well as for my own curiosity. Initially, I was skeptical as it seemed to be dominated by self-promoting “shouters” (I think I am borrowing that term from Kevin O’Keefe). And it still is. It [...]

Social Media for Attorney Marketing: Recommended Reading

Amy Campbell — Sat, 26 Sep 2009 22:56:28 +0000

I just gave a presentation on Introduction to Social Media for Attorney Marketing, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They are posted here for those who attended the presentation as well as those who did not. Click away… • Where To [...]

Thinking Seriously About Social Media

Amy Campbell — Wed, 17 Jun 2009 18:55:49 +0000

Before this blog settled in on law firm marketing topics, it was more of a new media blog. Whether you love Twitter or hate it, here are a couple recent posts that take a bigger view of social media and explain why we should pay attention to these tools and how they are shaping our [...]

Martindale Hubbell Blown to Bits?

Amy Campbell — Unknown, 30 Nov -0001 00:00:00 +0000

I can’t offer my own opinion on Martindale-Hubbell Connected — the Lexis Nexis venture into bringing its traditional directory product into the world of social networking and Web 2.0 and regain some relevance in the realm of lawyer shopping — because it is a closed system and I haven’t been able to see how it [...]

Twitter Explained (1 funny, 1 serious)

Amy Campbell — Thu, 05 Mar 2009 17:03:40 +0000

Thanks to the Wired GC for finding this one. That pretty much says it all. My own experience with Twitter is that I’ve been on it for a few months and haven’t really figured out a good way to use it. The only benefit I have found so far is to [...]

Listen to Lawyers Talk about Experiences with Twitter, Linkedin, Facebook

Amy Campbell — Thu, 30 Oct 2008 18:55:23 +0000

It seems that social networking is reaching a tipping point — everybody’s doing it. And yet, lawyers are still wary as a group. To learn more about what lawyers are thinking about and doing with these online networking tools, listen to Legal Talk Network’s Lawyer2Lawyer podcast: Social media, Twitter and law firms, with co-hosts J. [...]

LinkedIn for Lawyers on the Rise?

Amy Campbell — Mon, 23 Jun 2008 20:16:29 +0000

Kevin O’Keefe over at Real Lawyers Have Blogs, has more to say on the topic of lawyers and social media — mostly that lawyers use of LinkedIn is becoming an avalanche… check it out. Related post: MySpace for Lawyers?

Boston Blogger Meetup

Amy Campbell — Thu, 17 Apr 2008 12:45:56 +0000

Boston bloggers gathered last night to welcome to town Kevin O’Keefe, the Godfather of Law Blogging. Kevin is the president and founder of the attorney blogging platform Lexblog, Inc. He’s here in Boston to present at LMA New England’s luncheon program on Social Networking for Law Firms. The call to “meetup” went out 2 [...]

MySpace for Lawyers?

Amy Campbell — Sun, 06 Jan 2008 18:54:22 +0000

With all the talk about social networks, law firm marketers and attorneys are wondering, “Should I have a MySpace page?” Such was a flurry of activity on the Legal Marketing Association List-serv this past week where most legal marketers poo-pooed sites like Facebook and MySpace as they were mostly for ‘kids’, but opined that perhaps [...]

What’s the Value of Martindale in a Google-centric World?

Amy Campbell — Fri, 21 Dec 2007 15:30:09 +0000

Clients have been asking a lot recently about what other firms are doing regarding Martindale-Hubbell listings. The cost seems steep to most firms especially when you compare the click-throughs that come from the directory to those coming from other sources around the net. Most firms I’ve talked to are considering or have already cut back [...]