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	<title>Amy Campbell's Web Log</title>
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	<link>http://blogs.law.harvard.edu/amy</link>
	<description>Thinking about new media, web marketing and law firm marketing</description>
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		<title>Twitter 101: Twitter Is For Listening</title>
		<link>http://blogs.law.harvard.edu/amy/2009/11/18/twitter-101-twitter-is-for-listening/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/11/18/twitter-101-twitter-is-for-listening/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 23:03:20 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=333</guid>
		<description><![CDATA[
I&#8217;ve been dabbling in Twitter for the past year trying to evaluate it for use by attorneys for marketing purposes, as well as for my own curiosity. Initially, I was skeptical as it seemed to be dominated by self-promoting &#8220;shouters&#8221; (I think I am borrowing that term from Kevin O&#8217;Keefe). And it still is. It [...]]]></description>
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		<title>What This Blog Is About</title>
		<link>http://blogs.law.harvard.edu/amy/2009/10/29/what-this-blog-is-about/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/10/29/what-this-blog-is-about/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 01:34:20 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=324</guid>
		<description><![CDATA[
Here&#8217;s a visual representation (or tag cloud) of what this blog is about. It was created using Wordle.net, a tag cloud generator. It works with any web page URL or you can input your own text. Try it. It&#8217;s fun. : )
]]></description>
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		<title>Alternative Fees Beat: Who Is Doing It? and How?</title>
		<link>http://blogs.law.harvard.edu/amy/2009/10/14/alternative-fees-beat-whos-doing-it-and-how/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/10/14/alternative-fees-beat-whos-doing-it-and-how/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 18:02:09 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=316</guid>
		<description><![CDATA[This is just a quick pointer to Jim Hassett&#8217;s blog, Legal Business Development, where he has released the initial findings from his survey of AmLaw 100 firms on alternative billing arrangements. There&#8217;s been lots of talk about alternative fees, but Hassett has been busy getting answers. And now, without further ado, I give you over [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The New Marketing Is the Old Marketing — Just Different Tools</title>
		<link>http://blogs.law.harvard.edu/amy/2009/10/02/the-new-marketing-is-the-old-marketing-%e2%80%94-just-different-tools/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/10/02/the-new-marketing-is-the-old-marketing-%e2%80%94-just-different-tools/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 16:13:33 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=300</guid>
		<description><![CDATA[Social media and new technologies are disrupting the marketing world, and yet the basics of selling professional services still start with building awareness. People buy from people that they know, like and trust. This video has been making the rounds, but I had to post it here because it makes such a great point — [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Media for Attorney Marketing: Recommended Reading</title>
		<link>http://blogs.law.harvard.edu/amy/2009/09/26/social-media-for-attorney-marketing-recommended-reading/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/09/26/social-media-for-attorney-marketing-recommended-reading/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 22:56:28 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=285</guid>
		<description><![CDATA[I just gave a presentation on Introduction to Social Media for Attorney Marketing, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They are posted here for those who attended the presentation as well as those who did not. Click away&#8230;
• Where To [...]]]></description>
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		<title>Legal Marketing Lessons from the Recession</title>
		<link>http://blogs.law.harvard.edu/amy/2009/09/09/legal-marketing-lessons-from-the-recession/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/09/09/legal-marketing-lessons-from-the-recession/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 20:39:37 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=276</guid>
		<description><![CDATA[Law360 has compiled an 80-page white paper on lessons for law firms from the financial crisis. One section is devoted to business development that outlines creative approaches that are on-target for readers of this blog. Here&#8217;s a look at the marketing articles you&#8217;ll find if you download this free paper (which is only about 1/3 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing Legal Services the Free Way</title>
		<link>http://blogs.law.harvard.edu/amy/2009/08/10/marketing-legal-services-the-free-way/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/08/10/marketing-legal-services-the-free-way/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:08:38 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=253</guid>
		<description><![CDATA[The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal services. The book is written by Chris Anderson, the same guy who brought us Long Tail, The, Revised and Updated [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Creating a Firm Policy for Social Networking?</title>
		<link>http://blogs.law.harvard.edu/amy/2009/07/21/creating-a-firm-policy-for-social-networking/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/07/21/creating-a-firm-policy-for-social-networking/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 17:59:46 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=249</guid>
		<description><![CDATA[As interest in social networking continues to grow, firms are recognizing many of the benefits, and then asking how can we control what our employees do with these viral tools? I know several firms personally that are working to adopt &#8220;social media policies&#8221; or social networking policies that include guidelines for employee use of collaborative [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Thinking Seriously About Social Media</title>
		<link>http://blogs.law.harvard.edu/amy/2009/06/17/thinking-seriously-about-social-media/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/06/17/thinking-seriously-about-social-media/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 18:55:49 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=244</guid>
		<description><![CDATA[Before this blog settled in on law firm marketing topics, it was more of a new media blog. Whether you love Twitter or hate it, here are a couple recent posts that take a bigger view of social media and explain why we should pay attention to these tools and how they are shaping our [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Am Law 200 Is Out for 2009</title>
		<link>http://blogs.law.harvard.edu/amy/2009/06/02/am-law-200-is-out-for-2009/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/06/02/am-law-200-is-out-for-2009/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 18:14:43 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=230</guid>
		<description><![CDATA[The American Lawyer has published its annual listing of the top 200 law firms. They slice and dice it a few ways — by gross revenue, revenue per lawyer, profits per partner&#8230;
You&#8217;ll need to be a registered user to read much of the information, however, the lead article below is accessible to all. It reveals [...]]]></description>
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