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	<title>Amy Campbell&#039;s Web Log</title>
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	<link>http://blogs.law.harvard.edu/amy</link>
	<description>Thinking about new media, web marketing and law firm marketing</description>
	<lastBuildDate>Tue, 03 Jan 2012 01:10:28 +0000</lastBuildDate>
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		<title>Three Steps to More Fame and Fortune in 2012</title>
		<link>http://blogs.law.harvard.edu/amy/2012/01/02/three-steps-to-more-fame-and-fortune-in-2012/</link>
		<comments>http://blogs.law.harvard.edu/amy/2012/01/02/three-steps-to-more-fame-and-fortune-in-2012/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 22:13:28 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=695</guid>
		<description><![CDATA[Whether you are a sole professional, marketing director or managing partner, find a way to require yourself or your law firm to meet these three basic requirements to get more from your professional network in 2012. 1. Create More Content Write more articles that address your clients&#8217; and potential clients&#8217; most relevant concerns. Having excellent [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What If Paul Revere Was on Twitter?</title>
		<link>http://blogs.law.harvard.edu/amy/2011/11/22/paul-revere-twitter/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/11/22/paul-revere-twitter/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:32:18 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=684</guid>
		<description><![CDATA[If you&#8217;ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere&#8217;s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his unique trait as a &#8220;connector&#8221; which gave him the social capital to spread the warning of the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>7 Tips and Take-aways from LMANE2011</title>
		<link>http://blogs.law.harvard.edu/amy/2011/11/05/lmane2011/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/11/05/lmane2011/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 21:06:30 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=654</guid>
		<description><![CDATA[Perhaps the overwhelming message coming out of the LMA New England Regional Conference, Lawyers v. Technology, which took place this week in Boston, is that social media are not going away despite many a lawyer&#8217;s reluctance to embrace them. Luckily, legal marketers seem to be willing to continue to push the adoption of social media [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>9 Things To Do AFTER You Write that Law Firm Press Release</title>
		<link>http://blogs.law.harvard.edu/amy/2011/11/03/law-firm-press-release/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/11/03/law-firm-press-release/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 12:10:33 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=640</guid>
		<description><![CDATA[As a follow up to my previous post, Putting the &#8216;Power of the Press&#8217; To Work for Your Law Firm or Business, here are 9 things you can do to leverage your website news item. 1. Optimize it. Make sure it takes strategic advantage of the page title and description meta tags and uses good [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Putting the Power of the Press To Work for Your Law Firm or Business</title>
		<link>http://blogs.law.harvard.edu/amy/2011/10/27/putting-the-power-of-the-press-to-work-for-your-law-firm-or-business/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/10/27/putting-the-power-of-the-press-to-work-for-your-law-firm-or-business/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 22:10:22 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Communication Tips]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=635</guid>
		<description><![CDATA[&#8220;Freedom of the press is guaranteed only to those who own one.&#8221; — A. J. Liebling The web turns everyone and every business into a publisher. And your website is your press. Now, you have the freedom and the power to decide what is &#8220;news&#8221; for your business, organization or firm, and you have the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Content for SEO, Simplified</title>
		<link>http://blogs.law.harvard.edu/amy/2011/10/19/content-for-seo-simplified/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/10/19/content-for-seo-simplified/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 18:12:45 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Communication Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=628</guid>
		<description><![CDATA[Click on graphic for larger version. Enjoy!]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Stay Hungry, Stay Foolish — Steve Jobs</title>
		<link>http://blogs.law.harvard.edu/amy/2011/10/05/stay-hungry-stay-foolish-%e2%80%94%c2%a0steve-jobs/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/10/05/stay-hungry-stay-foolish-%e2%80%94%c2%a0steve-jobs/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 01:01:18 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=597</guid>
		<description><![CDATA[Apple.com&#8217;s home page on October 5, 2011 Steve Jobs Commencement Speech at Stanford 2005 Watch it again on YouTube]]></description>
		<wfw:commentRss>http://blogs.law.harvard.edu/amy/2011/10/05/stay-hungry-stay-foolish-%e2%80%94%c2%a0steve-jobs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Law Firms, Are You Taking Advantage of Linkedin Company Pages?</title>
		<link>http://blogs.law.harvard.edu/amy/2011/06/20/law-firms-are-you-taking-advantage-of-linkedin-company-pages/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/06/20/law-firms-are-you-taking-advantage-of-linkedin-company-pages/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 17:55:36 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=568</guid>
		<description><![CDATA[Social media platforms are constantly evolving, and just when you think you&#8217;ve figured it all out, a new feature or new layout comes along, that makes you feel like a beginner all over again. For example, did you know that Linkedin now has Company Pages (more than just Company Profiles) that give law firm marketers [...]]]></description>
		<wfw:commentRss>http://blogs.law.harvard.edu/amy/2011/06/20/law-firms-are-you-taking-advantage-of-linkedin-company-pages/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Boston-area Law Firm Interest in Twitter Growing</title>
		<link>http://blogs.law.harvard.edu/amy/2011/04/27/boston-area-law-firm-interest-in-twitter-growing/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/04/27/boston-area-law-firm-interest-in-twitter-growing/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 15:25:38 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=569</guid>
		<description><![CDATA[About a year ago I conducted a review of the Largest 100 law firms in Massachusetts (as compiled by the Boston Business Journal) to see how many firms had created (or at least claimed) a firm-branded Twitter account. One year ago, a scant 15% of firms had claimed or were actively tweeting under the firm [...]]]></description>
		<wfw:commentRss>http://blogs.law.harvard.edu/amy/2011/04/27/boston-area-law-firm-interest-in-twitter-growing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Still Afraid of Social Media in 2011?</title>
		<link>http://blogs.law.harvard.edu/amy/2011/01/09/still-afraid-of-social-media-in-2011/</link>
		<comments>http://blogs.law.harvard.edu/amy/2011/01/09/still-afraid-of-social-media-in-2011/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 03:48:14 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=547</guid>
		<description><![CDATA[This startling and educational video, Social Media Revolution, from Socialnomics has been around a while, but I didn&#8217;t realize the data had been updated (as of May 2010) again in 2011. If you haven&#8217;t already seen it, check it out. It might be helpful in adding some urgency to your pleas and pitches for integrating social [...]]]></description>
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		<slash:comments>2</slash:comments>
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