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	<title>Amy Campbell's Web Log</title>
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	<link>http://blogs.law.harvard.edu/amy</link>
	<description>Thinking about new media, web marketing and law firm marketing</description>
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		<title>Search Tip: Have You Tried the Google Latest Feature?</title>
		<link>http://blogs.law.harvard.edu/amy/2010/02/05/search-tip-googles-new-latest-search-feature/</link>
		<comments>http://blogs.law.harvard.edu/amy/2010/02/05/search-tip-googles-new-latest-search-feature/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 14:47:36 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Communication Tips]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=417</guid>
		<description><![CDATA[Just a quick post to encourage you to try Google&#8217;s new &#8220;Latest&#8221; search option. It provides up-to-the-second search results including social media. So, if you really want to know what people are saying up to the moment, it&#8217;s the best thing out there right now. Twitter&#8217;s search function used to have differentiation on this &#8220;newness&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Best Advice That Law Firms Rarely Follow</title>
		<link>http://blogs.law.harvard.edu/amy/2010/02/02/the-best-advice-that-law-firms-rarely-heed/</link>
		<comments>http://blogs.law.harvard.edu/amy/2010/02/02/the-best-advice-that-law-firms-rarely-heed/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 12:00:42 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=397</guid>
		<description><![CDATA[Jeffrey Miller and Jill Kohn&#8217;s article, The Top Five Reasons Why Clients Leave and How You Can Prevent It over on the LawMarketing Portal is a worthwhile read for anyone providing professional services. It&#8217;s a stark reminder of the mantra, &#8220;It&#8217;s all about the client.&#8221; Can you honestly know if your clients are happy with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>So Begins My 10th Year of Blogging!</title>
		<link>http://blogs.law.harvard.edu/amy/2010/01/27/so-begins-my-10th-year-of-blogging/</link>
		<comments>http://blogs.law.harvard.edu/amy/2010/01/27/so-begins-my-10th-year-of-blogging/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:09:07 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=381</guid>
		<description><![CDATA[Somehow I became aware of the fact that this month marks my 9th anniversary as a blogger. I&#8217;ve learned a lot along the way, and I&#8217;ve shared a lot of it here. Anyhow, I think it is a milestone worth mentioning.
I started out on the Blogger.com platform and had several blogs there before settling in [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Benefits of Blogging, Explained</title>
		<link>http://blogs.law.harvard.edu/amy/2010/01/26/the-benefits-of-blogging-explained/</link>
		<comments>http://blogs.law.harvard.edu/amy/2010/01/26/the-benefits-of-blogging-explained/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 19:05:41 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=366</guid>
		<description><![CDATA[Back at the start of the holidays I was interviewed for and quoted in an article on attorney blogging that ran in the Boston Business Journal and Portfolio.com. The article was titled Blogged down or Legal Nightmare depending on which publication it appeared in, and it weighed some of the benefits and challenges lawyers face [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media — A Definition</title>
		<link>http://blogs.law.harvard.edu/amy/2010/01/21/social-media-%e2%80%94-a-definition/</link>
		<comments>http://blogs.law.harvard.edu/amy/2010/01/21/social-media-%e2%80%94-a-definition/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 17:17:16 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=354</guid>
		<description><![CDATA[I&#8217;ve been doing an &#8220;Introduction to Social Media for Attorney Marketing&#8221; luncheon seminar, and one thing that people have told me they really appreciate is that I start out by giving a definition of social media. We can&#8217;t seem to read 3 pages on the web without encountering the phrase &#8220;social media,&#8221; but do we [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Discussion of Attorney Advertising and Ethics in Light of Web 2.0</title>
		<link>http://blogs.law.harvard.edu/amy/2009/12/15/discussion-of-attorney-advertising-and-ethics-in-light-of-web-2-0/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/12/15/discussion-of-attorney-advertising-and-ethics-in-light-of-web-2-0/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:06:47 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=351</guid>
		<description><![CDATA[Over at the Lawyerist is a good post discussing the implications of attorney advertising rules and ethics guidelines in light of new web technologies such as Linkedin. There don&#8217;t seem to be any clear answers, but some important things to think about&#8230; see the post at: Legal marketing ethics in a Web 2.0 world, by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Twitter 101: Twitter Is For Listening</title>
		<link>http://blogs.law.harvard.edu/amy/2009/11/18/twitter-101-twitter-is-for-listening/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/11/18/twitter-101-twitter-is-for-listening/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 23:03:20 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[New Media / Internet]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=333</guid>
		<description><![CDATA[
I&#8217;ve been dabbling in Twitter for the past year trying to evaluate it for use by attorneys for marketing purposes, as well as for my own curiosity. Initially, I was skeptical as it seemed to be dominated by self-promoting &#8220;shouters&#8221; (I think I am borrowing that term from Kevin O&#8217;Keefe). And it still is. It [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>What This Blog Is About</title>
		<link>http://blogs.law.harvard.edu/amy/2009/10/29/what-this-blog-is-about/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/10/29/what-this-blog-is-about/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 01:34:20 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=324</guid>
		<description><![CDATA[
Here&#8217;s a visual representation (or tag cloud) of what this blog is about. It was created using Wordle.net, a tag cloud generator. It works with any web page URL or you can input your own text. Try it. It&#8217;s fun. : )
]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Alternative Fees Beat: Who Is Doing It? and How?</title>
		<link>http://blogs.law.harvard.edu/amy/2009/10/14/alternative-fees-beat-whos-doing-it-and-how/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/10/14/alternative-fees-beat-whos-doing-it-and-how/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 18:02:09 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=316</guid>
		<description><![CDATA[This is just a quick pointer to Jim Hassett&#8217;s blog, Legal Business Development, where he has released the initial findings from his survey of AmLaw 100 firms on alternative billing arrangements. There&#8217;s been lots of talk about alternative fees, but Hassett has been busy getting answers. And now, without further ado, I give you over [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>The New Marketing Is the Old Marketing — Just Different Tools</title>
		<link>http://blogs.law.harvard.edu/amy/2009/10/02/the-new-marketing-is-the-old-marketing-%e2%80%94-just-different-tools/</link>
		<comments>http://blogs.law.harvard.edu/amy/2009/10/02/the-new-marketing-is-the-old-marketing-%e2%80%94-just-different-tools/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 16:13:33 +0000</pubDate>
		<dc:creator>Amy Campbell</dc:creator>
				<category><![CDATA[Law Firm Marketing]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/amy/?p=300</guid>
		<description><![CDATA[Social media and new technologies are disrupting the marketing world, and yet the basics of selling professional services still start with building awareness. People buy from people that they know, like and trust. This video has been making the rounds, but I had to post it here because it makes such a great point — [...]]]></description>
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		<slash:comments>2</slash:comments>
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