Amy Campbell's Web Log

Thinking Seriously About Social Media

Amy Campbell — Wed, 17 Jun 2009 14:55:49 -0400

Before this blog settled in on law firm marketing topics, it was more of a new media blog. Whether you love Twitter or hate it, here are a couple recent posts that take a bigger view of social media and explain why we should pay attention to these tools and how they are shaping our [...]

Am Law 200 Is Out for 2009

Amy Campbell — Tue, 02 Jun 2009 14:14:43 -0400

The American Lawyer has published its annual listing of the top 200 law firms. They slice and dice it a few ways — by gross revenue, revenue per lawyer, profits per partner… You’ll need to be a registered user to read much of the information, however, the lead article below is accessible to all. It reveals [...]

Ten Easy Ways to Improve Your Law Firm Web Site — On The Cheap

Amy Campbell — Tue, 05 May 2009 16:30:51 -0400

For many law firms, a full web site redesign is a luxury not currently possible. But that doesn’t mean you should give up on every effort to improve your web site. Below is a list of 10 ways to make your current site work better for your firm. See how many of these you can [...]

Martindale Hubbell Blown to Bits?

Amy Campbell — Mon, 23 Mar 2009 08:59:34 -0400

I can’t offer my own opinion on Martindale-Hubbell Connected — the Lexis Nexis venture into bringing its traditional directory product into the world of social networking and Web 2.0 and regain some relevance in the realm of lawyer shopping — because it is a closed system and I haven’t been able to see how it [...]

Twitter Explained (1 funny, 1 serious)

Amy Campbell — Thu, 05 Mar 2009 13:03:40 -0500

Thanks to the Wired GC for finding this one. That pretty much says it all. My own experience with Twitter is that I’ve been on it for a few months and haven’t really figured out a good way to use it. The only benefit I have found so far is to [...]

Must Read: Trust-based Business Development in a Recession

Amy Campbell — Sat, 14 Feb 2009 19:40:29 -0500

Below, I’ve indexed 5 day’s worth of excellent blog tracks left by the seminar last week on Trust-based Business Development in a Recession from Trusted Advisor Associates a.k.a. Charles H. Green et al. I found it a little difficult to access the full 5 days in order, so I am linking to each day’s [...]

12 Tips on Contrarian Consulting

Amy Campbell — Sat, 14 Feb 2009 19:22:00 -0500

I enjoyed finding these 12 tips from “contrarian consultant” Alan Weiss. Just another list of how to be the kind of advisor that clients gladly pay to work with, but with an off-beat resonance that’s memorable. Some of his contrarian concepts” “never focus on a sale” “there’s no such thing as an elevator pitch” “ignore unsolicited feedback” Link here [...]

What A Successful Marketing/Business Development Team Looks Like

Amy Campbell — Tue, 10 Feb 2009 13:08:41 -0500

The latest article on my pet project Legal Marketing Reader is now live. Getting Marketing and Business Development on the Same Page, authored by Robert Buday, Bernie Thiel, Susan Buddenbaum, and Tim Parker (from the Bloom Group and the Alterra Group), maps out how business development and marketing folks can be more effective through collaboration [...]

More on What Other Firms Are Doing

Amy Campbell — Tue, 13 Jan 2009 18:29:58 -0500

From Tom Fishburne’s This One Time, At Brand Camp - TomFishburne.com Published with permission. See also, previous post: Marketing Budgets in 2009: What Other Firms Are Doing

Marketing Budgets in 2009: What Other Firms Are Doing

Amy Campbell — Mon, 12 Jan 2009 19:12:40 -0500

One thing I’ve noticed having traveled in legal marketing circles for several years is that lawyers LOVE to know the answer to this question: “What are other firms doing?” So to help answer that burning inquiry, I am posting this quick article pointer to: As firms cut marketing, others see opportunity By Karen Sloan, Staff Reporter National Law [...]