Advertising in 2004: Using Social Mores to Steal Brain Cycles
Matt Haughey has the straight story on Janet Jackson’s Superbowl show-and-tell. Yes, clearly a staged controversy to hype Janet’s new album, to make Justin into a bad boy, to make CBS a bit “hipper” with the young crowd.
It’s cheap, but it gets people talking. And, after all, Janet’s not to blame, since it was Justin [...]