They really get it. Their web applications are very easy to use and very useful, and the Ruby-on-Rails development platform is incredibly interesting (if only they favored PostgreSQL over MySQL… but I digress). You should check out their two applications: BaseCamp and Backpack. Backpack is particularly interesting because it looks a lot like the small applications I’ve constantly built for myself in order to organize my work… only it looks like they’ve done a much better job.
I have yet to find the time to really dig into the Ruby-on-Rails platform in detail, but I strongly support the basic ideas: dynamic typing, radid development cycle (no compilation), easy, non-XSLT, templating, and not being afraid of SQL, are all ideas that have been around for a long time (Naviserver back in 1995), but David has managed to package them and market them more effectively than anyone else.
It’s good to see a rebirth of web applications. There’s more to this “web 2.0″ talk than just hype, and the 37Signals and RoR teams are proving it.
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