“In a world where the most important currency is attention, celebrities are the real winners,” said Judith Donath, who studies how social networks affect behavior at the Berkman Center for Internet & Society at Harvard. “If you create an account like this, you’re able to gather an audience that thinks that you’re that person and they’re following your every word.”

Source: It’s Easier Than Ever To Impersonate A Celebrity Online — And We’ve All Been Duped