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	<title>Comments on: The Price is Wrong?</title>
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	<link>http://blogs.law.harvard.edu/cmusings/2003/05/05/the-price-is-wrong/</link>
	<description>by Derek Slater</description>
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		<title>By: Eric Eisenhart</title>
		<link>http://blogs.law.harvard.edu/cmusings/2003/05/05/the-price-is-wrong/comment-page-1/#comment-4360</link>
		<dc:creator>Eric Eisenhart</dc:creator>
		<pubDate>Tue, 06 May 2003 00:52:00 +0000</pubDate>
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		<description>&lt;a&gt;&lt;/a&gt;

In other words: free download services (except for the specialized high-quality-only trading networks with community controlled entry) are only free if your time has no value to you.

The fact that much of the music industry has decided to target a group with more time than money (the 14-24 age bracket consisting of high-school and college-age people) is clearly turning into a significant strategic blunder on their part.  A strategic error they appear to hope to correct by blunt force of law.

Also, take your &quot;a person is willing to spend 50 dollars per year on music and he wants to acquire 100 songs per year&quot; theoretical user...  I&#039;d adjust that a bit to &quot;a person is willing to spend 50 dollars per year on music and wants to acquire the 100 best songs of that year&quot; (where &quot;best&quot; is whatever rating criteria they choose, something like the 100 songs they like most).  With a record store, that 50 dollars will get you 30-40 songs, but only 3-8 of those &quot;best&quot; songs, since your average music album has 1-3 really good songs and a lot of detritus.  With iTunes you might be able to get 50 of those &quot;best&quot; songs.  With Kazaa you spend less money and more time, but may not be able to get a sufficiently good quality version of some of those songs at all.  With a mixture of iTunes and KaZaA, I might get every song I want for $50.

Personally, as a reasonably well-paid computer professional with an active social calendar and a love of music, 99cents for a song really is fairly close to nothing.  I can buy 15 songs for what I spend on coffee in a week.  More songs if I happen to want to buy entire albums. If I spend 1-2 minutes with iTunes getting a song vs 5 minutes with KaZaA, I&#039;d consider it a cost savings.  (It&#039;d be even at 3minutes vs. 5 minutes, so Apple had better keep it simple, fast and easy)</description>
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<p>In other words: free download services (except for the specialized high-quality-only trading networks with community controlled entry) are only free if your time has no value to you.</p>
<p>The fact that much of the music industry has decided to target a group with more time than money (the 14-24 age bracket consisting of high-school and college-age people) is clearly turning into a significant strategic blunder on their part.  A strategic error they appear to hope to correct by blunt force of law.</p>
<p>Also, take your &#8220;a person is willing to spend 50 dollars per year on music and he wants to acquire 100 songs per year&#8221; theoretical user&#8230;  I&#8217;d adjust that a bit to &#8220;a person is willing to spend 50 dollars per year on music and wants to acquire the 100 best songs of that year&#8221; (where &#8220;best&#8221; is whatever rating criteria they choose, something like the 100 songs they like most).  With a record store, that 50 dollars will get you 30-40 songs, but only 3-8 of those &#8220;best&#8221; songs, since your average music album has 1-3 really good songs and a lot of detritus.  With iTunes you might be able to get 50 of those &#8220;best&#8221; songs.  With Kazaa you spend less money and more time, but may not be able to get a sufficiently good quality version of some of those songs at all.  With a mixture of iTunes and KaZaA, I might get every song I want for $50.</p>
<p>Personally, as a reasonably well-paid computer professional with an active social calendar and a love of music, 99cents for a song really is fairly close to nothing.  I can buy 15 songs for what I spend on coffee in a week.  More songs if I happen to want to buy entire albums. If I spend 1-2 minutes with iTunes getting a song vs 5 minutes with KaZaA, I&#8217;d consider it a cost savings.  (It&#8217;d be even at 3minutes vs. 5 minutes, so Apple had better keep it simple, fast and easy)</p>
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