Starz and Real to Team Up on Movie Rental Store

PaidContent.org has an exclusive on Starz teaming with Real on a new subscription service, download and streaming movie rental store.  I’ll leave it to you to rehash the ownership v. rentals consumer preference + DRM issue.  Looking at it from a business perspective, I see it as another inch closer to the movie industry getting its act together in the online market.  As I’ve discussed elsewhere, the movie industry has been moving slowly, but recent changes to Movielink and Cinemanow showed some signs that they were willing to start innovating a little.  This is only the very very beginning of what they’ll need to do.  Among other things, the author points out that changing the release window for this market will be important, which I completely agree with.

No comments yet. Be the first.

Leave a reply

Protected by AkismetBlog with WordPress