CQ2 | Ed Murphy

Tesco’s new medium-format grocery has a name, “Fresh & Easy“, and a new location in my neighborhood, at the corner of Mountain View Ave. and Redlands Boulevard, in Loma Linda, CA. I had thought that they were going to build at the corner of Mountainview Ave. and Barton Road, a few blocks away; more importantly, the latter was on the all-important route to the kids’ school. Still, I’m curious to see how this expensive retail experiment is going to pan out, especially in the rapidly changing demographics of the Inland Empire.

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