junior year

People really like to plan out vacations ahead of time and the Internet is a great way to do this.  Laying out the details of a vacation before it occurs allows you to make the most of your time when you actually arrive at your destination.  What I’ve noticed online is that you see people searching for not only hotels and airfare information but also for activities that they plan to look into in and around their vacation area.  For example, a mother planning a family trip to West Palm Beach probably looks on the Internet for spa West Palm Beach before even traveling to West Palm Beach in the first place.  I know my Dad always likes to plan everything out, and since the Internet is a great way to do this, search trends demonstrate that everyone looks for this sort of information ahead of time.  So, if you’re a small business owner near a vacation destination, you’re passing up increased revenues if you don’t own a website that promotes your business.  A salon in Wellington would be best off to give customers somewhere to look at their services when someone searches for spa Wellington.  If you don’t take this initiative as a small business owner, you’re really letting your money go straight to your competitors.  This doesn’t seem so smooth J  Make the most of your Internet or your competition will.