John Palfrey, on the basis of a comment to YouTube’s copyright liability risks, has made a very important and outside-the-box suggestion as to how to deal with the present copyright uncertainty in the digital realm:
“One might imagine a process by which citizens who create user-generated content (think of a single YouTube video file or a syndicated vlog series, a podcast audio file or series of podcasts, a single online essay or a syndicated blog, a photo covering the perfectly captures a breaking news story or a series of evocative images, and so forth) might consistently adopt a default license (one of the CC licenses [...]) for all content that they create, with the ability also to adopt a separate license for an individual work that they may create in the future.
In addition to choosing this license (or these licenses) for their work, these users registered this work or these works, with licenses attached, in a central repository. Those who wished to reproduce these works would be on notice to check this repository, ideally through a very simple interface (possibly “machine-readable” as well as “human-readable” and “lawyer-readable,” to use the CC language), to determine the terms on which the creator is willing to enable the work to be reproduced (though not affecting in any way the fair use, implied license, or other grounds via which the works might otherwise be reproduced).
Some benefits of such a system:
- It would not affect the existing rights of copyright holders (or the public, for that matter, on the other side of the copyright bargain), but rather ride on top of that system (which might have the ancillary benefit of eventually permitting a global market to emerge, if licenses can be transposed effectively);
- It would allow those who wish to clarify the terms on which they are willing to have their works reproduced to do so in a default manner (i.e., “unless I say otherwise, it’s BY-SA”) but also to carve out some specific works for separate treatment (i.e., “… but for this picture, I am retaining all rights”);
- It might provide a mechanism, supplemental to CC licenses, for handshakes to take place online without lawyers involved;
- It might be coupled with a marketplace for automated licensing — and possibly clearance services — from creators to those who wish to reproduce the works;
- It could be adopted on top of (and in a complementary manner with respect to) other systems, not just the copyright system at large as well as worthy services/aggregators of web 2.0 content, ranging from YouTube, software providers like SixApart, FeedBurner, Federated Media, Brad Feld’s posse of VCs, and so forth; and,
- It would represent a community-oriented creation of a market, which ultimately could support the development of a global market for both sharing and selling of user-generated content.”
John concludes:
“This system would not have much bearing on the Google/YouTube situation, but it might serve a key role in the development of web 2.0, or of user-generated content in general, and to help avoid a copyright trainwreck.”
I think, the main strength of this approach is — besides transparency and legal certainty — its potential for automatization of licensing. “Traditional” rightsholders as well as potentially liable intermediaries might be well advised to foster creating this system, as they could benefit from it themselves:
- Rightsholders could benefit in three ways: First, they could signal that they don’t want people to use their works for certain purposes, and that their works are n o t CC-licensed. Second, they could use the system to license their works for a fee.
- Intermediaries could prevent abuses of their notice-and-takedown mechanisms, for instance requiring that a work be listed in one of the central repositories/clearinghouses and that the rightsholder argue that the use of the work he or she wants to be taken down violates the terms of the machine-readable license.
More theoretically, it would be interesting to see if we can design a rights management layer to the internet whose default rule is on “open”, in contrast to the “closed” default rule of DRM protected works their protection by hardware.
In this way, John’s system could be very meaningful for Google, YouTube & Co. I hope that not only the intermediaries, but also the “copyright industry” have learned the copyright industry’s lesson of the late 90s/early 2000s, and that they will proactively help users in shaping copyright’s digital future.