Comments on: Looking toward life beyond advertising

By: Julian Harris, Social Computing Guy » Doc Searls Weblog · Looking toward life beyond advertising

Wed, 05 Sep 2007 12:24:05 +0000

[…] Doc Searls Weblog · Looking toward life beyond advertising […]

By: Julian Harris

Julian Harris — Wed, 05 Sep 2007 12:23:38 +0000

Here’s a thought, largely from Tom Gruber’s awesome presentation on where “Semantic Web meets Social Media” if I remember rightly: the endgame is

where user-generated content,
editorial content, and
advertising content

offer the same value to the consumer of that content.

I.e. personalisation. Fundamentally, I really don’t mind advertising, if it’s relevant to the problem I have at hand.

By: Ray's Weekend Link-O-Rama | Copywriter Ray Edwards

Ray's Weekend Link-O-Rama | Copywriter Ray Edwards — Fri, 31 Aug 2007 18:42:52 +0000

[…] Is advertising on its way out? Or is it just changing? […]

By: CJ

CJ — Mon, 13 Aug 2007 17:30:48 +0000

The guys that are going to still be making the most money in all this for the least amount of risk aren’t the actual mediums with ad space, nor the advertisers that pay to place their ads on these mediums, it’s going to be the middle-men who do the best job lining up the two (i.e. connecting ad-suppliers with ad-demanders), and establishing themselves as the necessary link in the middle that all ad relationships go through.

By: James Joyner

James Joyner — Mon, 13 Aug 2007 14:22:30 +0000

I’m getting FIOS just as soon as I figure out what to do about the fact that they don’t offer NFL Sunday Ticket like my current provider, DirecTV.

As to the limits of advertising, you’re certainly right. I’m not sure what the alternatives are at this point, though. Virtually all the revenue I generate from my blogs are from advertising or variants like selling links. For some sites, there’s probably money to be had in selling merchandise but I doubt that’s the case for most political blogs. What else is there?

By: Damien Riley

Damien Riley — Sat, 11 Aug 2007 15:08:15 +0000

Absolutely amazing piece of information doc, thanks so much!

By: Riley Central » Brave New World, Without Advertising!

Riley Central » Brave New World, Without Advertising! — Sat, 11 Aug 2007 15:07:36 +0000

[…] Doc Searls Weblog has a great feature this morning that really captivated my attention. He gives extended quotations fom a couple of experts on the new “IP” based “on demand” television services that are coming out. It would appear to the experts that advertising on television (as well as in life in general) is quick falling by the wayside thanks to modern technology and the power being in the hands of the viewer, not the media: Terry Heaton, TV consultant extraordinaire, writes: I just moved into a house, and the nice fellow from Verizon came yesterday and installed FIOS, which is the new 800-pound gorilla in this whole TV/Internet thing. Everything’s available on-demand. There’s a button you push that shrinks the screen and reveals real time weather and traffic information, provided by some distant company (why not a local media company?). […]

By: James Smith

James Smith — Fri, 10 Aug 2007 16:46:46 +0000

Outside on our roof deck overlooking Elliot Bay in Seattle, there is a tug boat pushing a barge back and forth along the waterront with advertising painted on cargo containers.

By: Carlos Leyva

Carlos Leyva — Fri, 10 Aug 2007 12:43:15 +0000

The relentless push for efficiencies that “globalization” and enabling Web 2.0 technologies are driving will indeed continue to turn the economic world upside down–producing unexpected winners and losers.

Advertising as we know it will not be spared and neither will any other industry, especially ALL pure knowledge-based industries. The legal industry, for example, is in for a rude awakening and it is already starting to feel the early tremors.

By: James Littlejohn

James Littlejohn — Fri, 10 Aug 2007 10:18:37 +0000

Well put. If the demand side has the tools and services to connect to the right parts of the supply side when required, then advertising market and the industry’s dependant upon it will disappear.

The economics will be, take Company A, an old adverstising model brand business. Company B open to all demand conversations, nil adverstising. Assume sales for both are the same, then Company B will be more profitable. To get to a nil advertising world, will go hand in hand with business opening up and making transparent to all what they can do. This is could be said to be the complete opposite of the incentive structures that exist in business today. In short more openess will equal higher profits in the future. That’s where we need to head for.