Comments on: Toward a new ecology of journalism http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/ Same old blog, brand new place Fri, 29 Aug 2008 01:08:34 +0000 http://wordpress.org/?v=2.5.1 By: Advertisers? Who needs them? | Window on the Media http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-69440 Advertisers? Who needs them? | Window on the Media Sat, 12 Jul 2008 09:21:38 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-69440 [...] new ecology of journalism was advocated by Doc Searls last year. He argued that display advertising is so inadequate that it [...] [...] new ecology of journalism was advocated by Doc Searls last year. He argued that display advertising is so inadequate that it [...]

]]> By: links for 2008-04-24 « Network(ed)News Bookmarks http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-41844 links for 2008-04-24 « Network(ed)News Bookmarks Thu, 24 Apr 2008 02:58:30 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-41844 [...] Doc Searls Weblog · Toward a new ecology of journalism Advertising, while effective, remains a super inefficient and wasteful way for sellers to find buyers. This fact constitutes a problem we’ve long been waiting to solve, whether we know it or not. The holy grail for advertisers is buyers finding sellers. (tags: business journalism citizenjournalism docearls blog economics advertising media marketing market) [...] [...] Doc Searls Weblog · Toward a new ecology of journalism Advertising, while effective, remains a super inefficient and wasteful way for sellers to find buyers. This fact constitutes a problem we’ve long been waiting to solve, whether we know it or not. The holy grail for advertisers is buyers finding sellers. (tags: business journalism citizenjournalism docearls blog economics advertising media marketing market) [...]

]]> By: On the ad front, it may be worse than we thought. « andrew golis http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-36972 On the ad front, it may be worse than we thought. « andrew golis Sun, 13 Apr 2008 23:31:39 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-36972 [...] some ways the picture may be worse than Carr portrays it, or at least more disruptive. In the view of Doc Searls—a student of the web—it’s not only that the advertising market is shifting [...] [...] some ways the picture may be worse than Carr portrays it, or at least more disruptive. In the view of Doc Searls—a student of the web—it’s not only that the advertising market is shifting [...]

]]> By: LSDI : I giornali e la rete: il nuovo modello economico? Per ora non c’ è http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-36429 LSDI : I giornali e la rete: il nuovo modello economico? Per ora non c’ è Sun, 13 Apr 2008 06:05:10 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-36429 [...] può essere peggiore di quello che delinea Carr, o per lo meno più dirompente. Secondo il punto di vista di Doc Searls – un noto analista del web – non solo il mercato pubblicitario sta cambiando [...] [...] può essere peggiore di quello che delinea Carr, o per lo meno più dirompente. Secondo il punto di vista di Doc Searls – un noto analista del web – non solo il mercato pubblicitario sta cambiando [...]

]]> By: http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/ http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-29408 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/ Sun, 16 Mar 2008 20:26:22 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-29408 [...] writing a post about this entry http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/ Stay [...] [...] writing a post about this entry http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/ Stay [...]

]]> By: De nieuwe reporter » Blog Archive » Expert Harvard: journalistiek wordt beroep van amateurs http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-20387 De nieuwe reporter » Blog Archive » Expert Harvard: journalistiek wordt beroep van amateurs Mon, 07 Jan 2008 10:58:53 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-20387 [...] Je moet er niet aan denken dat ook die bron opdroogt. Toch staat precies dat ons te wachten, voorspelt Doc Searls, media-expert aan de Harvard Law School. Adverteerders, constateert hij, zijn bezig hun [...] [...] Je moet er niet aan denken dat ook die bron opdroogt. Toch staat precies dat ons te wachten, voorspelt Doc Searls, media-expert aan de Harvard Law School. Adverteerders, constateert hij, zijn bezig hun [...]

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]]> By: Darren http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-2228 Darren Fri, 21 Sep 2007 21:01:14 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-2228 You're point is totally sound, but I'm a pedant: "Even with advanced targeting and pay-per-click accountability, the ratio of 'impressions' to click-throughs still runs at lottery-odds levels." 'Lottery-odd levels' is something of an exaggeration. A well-run Google Adwords campaign might achieve a click-through rate of 3%--that's 1-in-33. Far from ideal, of course, but a far sight better than the average lottery. You’re point is totally sound, but I’m a pedant:

“Even with advanced targeting and pay-per-click accountability, the ratio of ‘impressions’ to click-throughs still runs at lottery-odds levels.”

‘Lottery-odd levels’ is something of an exaggeration. A well-run Google Adwords campaign might achieve a click-through rate of 3%–that’s 1-in-33. Far from ideal, of course, but a far sight better than the average lottery.

]]> By: Scott Rosenberg’s Wordyard » Blog Archive » Doc Searls: don’t count on ads http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-2158 Scott Rosenberg’s Wordyard » Blog Archive » Doc Searls: don’t count on ads Thu, 20 Sep 2007 21:29:57 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-2158 [...] I am always behind reading my feeds (aren’t you?) I only just read this post by Doc Searls from a week ago. Coming from a slightly different angle, using his increasingly [...] [...] I am always behind reading my feeds (aren’t you?) I only just read this post by Doc Searls from a week ago. Coming from a slightly different angle, using his increasingly [...]

]]> By: Amy Gahran asks good questions - Lost Remote TV Blog http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-1885 Amy Gahran asks good questions - Lost Remote TV Blog Mon, 17 Sep 2007 18:49:06 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-1885 [...] Because they did that, and are now splitting the online pennies down the middle with Sergey and Larry, journalists are getting laid off and having to go on their own. Since journalists don’t want to sell their own ads, they might make a living producing content and sharing the wealth. Take a look at the technorati top 100. That’s your future if you are good. Doc Searls has this opinion. [...] [...] Because they did that, and are now splitting the online pennies down the middle with Sergey and Larry, journalists are getting laid off and having to go on their own. Since journalists don’t want to sell their own ads, they might make a living producing content and sharing the wealth. Take a look at the technorati top 100. That’s your future if you are good. Doc Searls has this opinion. [...]

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