Comments on: Toward a new ecology of journalism http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/ Same old blog, brand new place Tue, 10 Nov 2009 00:15:54 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Duane Flowers http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-220836 Duane Flowers Wed, 04 Nov 2009 13:00:42 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-220836 Fascinating article... From a marketing perspective I found your insight into "the holy grail for advertisers" as being more about "buyers hunting for sellers" quite interesting. Keeping that in mind when beginning any marketing project would make it much more realistic in the current economic environment. Fascinating article…

From a marketing perspective I found your insight into “the holy grail for advertisers” as being more about “buyers hunting for sellers” quite interesting. Keeping that in mind when beginning any marketing project would make it much more realistic in the current economic environment.

]]> By: Rebooting the News #23 « Rebooting The News http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-220660 Rebooting the News #23 « Rebooting The News Tue, 03 Nov 2009 18:14:09 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-220660 [...] The Internet is going to transform that relationship just as it has others; and that is why no one should expect the advertising subsidy for news to return. For more see Doc’s post, Toward a New Ecology of Journalism. [...] [...] The Internet is going to transform that relationship just as it has others; and that is why no one should expect the advertising subsidy for news to return. For more see Doc’s post, Toward a New Ecology of Journalism. [...]

]]> By: Discount Voucher http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-205458 Discount Voucher Thu, 03 Sep 2009 07:21:53 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-205458 Thanks, some ways the picture may be worse than Carr portrays it, or at least more disruptive. In the view of Doc Searls—a student of the web—it’s not only that the advertising market is shifting... Thanks, some ways the picture may be worse than Carr portrays it, or at least more disruptive. In the view of Doc Searls—a student of the web—it’s not only that the advertising market is shifting…

]]> By: Doc Searls Weblog · Saving the Globe From its World of Hurt http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-154398 Doc Searls Weblog · Saving the Globe From its World of Hurt Thu, 09 Apr 2009 16:58:16 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-154398 [...] Toward a new ecology of journalism (September 12, 2007) [...] [...] Toward a new ecology of journalism (September 12, 2007) [...]

]]> By: Doc Searls Weblog · After the advertising bubble bursts http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-147334 Doc Searls Weblog · After the advertising bubble bursts Mon, 23 Mar 2009 17:43:26 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-147334 [...] bubble, and has been since it was invented more than a century ago. I’ve been saying this for many years, including last month right [...] [...] bubble, and has been since it was invented more than a century ago. I’ve been saying this for many years, including last month right [...]

]]> By: Is Ad-Supported Journalism Viable in a Pay-for-Performance Age? | EcoSilly http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-121358 Is Ad-Supported Journalism Viable in a Pay-for-Performance Age? | EcoSilly Tue, 20 Jan 2009 06:26:35 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-121358 [...] and colleague Doc Searls has an important post that I wish I’d read before writing this. He sees a similar set of problems with the rise of pay for performance advertising, and argues [...] [...] and colleague Doc Searls has an important post that I wish I’d read before writing this. He sees a similar set of problems with the rise of pay for performance advertising, and argues [...]

]]> By: Kaleberg http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-120836 Kaleberg Sun, 18 Jan 2009 05:09:07 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-120836 Actually, it all makes more sense if you think of the New York Times as a real estate company that runs a newspaper to support their investments. I'm not 100% sure of the dates and numbers, but the change started in the 1980s, which judging from the restructuring of the paper (M sports, T science/tech, W food, R home, F entertainment/arts) should have been the golden age of advertising. This was probably also the last golden age of department stores in NYC as well, so they should have been dripping with advertising money. Despite this, they recognized that real estate, based on the New York City brand, was their source of the big bucks. Consider the Times Square cleanup and their move to a new headquarters, and you can imagine the back room strategy. Your personal strategy is not all that much different, except in precise choice of money source and scale. Actually, it all makes more sense if you think of the New York Times as a real estate company that runs a newspaper to support their investments. I’m not 100% sure of the dates and numbers, but the change started in the 1980s, which judging from the restructuring of the paper (M sports, T science/tech, W food, R home, F entertainment/arts) should have been the golden age of advertising. This was probably also the last golden age of department stores in NYC as well, so they should have been dripping with advertising money. Despite this, they recognized that real estate, based on the New York City brand, was their source of the big bucks. Consider the Times Square cleanup and their move to a new headquarters, and you can imagine the back room strategy.

Your personal strategy is not all that much different, except in precise choice of money source and scale.

]]> By: …My heart’s in Accra » Is ad-supported journalism viable in a pay-for-performance age? http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-120518 …My heart’s in Accra » Is ad-supported journalism viable in a pay-for-performance age? Fri, 16 Jan 2009 21:40:57 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-120518 [...] and colleague Doc Searls has an important post that I wish I’d read before writing this. He sees a similar set of problems with the rise of pay for performance advertising, and argues [...] [...] and colleague Doc Searls has an important post that I wish I’d read before writing this. He sees a similar set of problems with the rise of pay for performance advertising, and argues [...]

]]> By: Winston http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-112636 Winston Mon, 15 Dec 2008 21:37:34 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-112636 Having a blog does not make one a journalist... but neither does having a printing press. Until recently, the people with printing presses have been getting a free pass. Just like people now buy songs instead of albums, soon we're going to be reading writers instead of newspapers/magazines/etc. A writer is going to be judged and understood in terms of by their own past body of work, not by the masthead they write under. Having a blog does not make one a journalist… but neither does having a printing press. Until recently, the people with printing presses have been getting a free pass.

Just like people now buy songs instead of albums, soon we’re going to be reading writers instead of newspapers/magazines/etc. A writer is going to be judged and understood in terms of by their own past body of work, not by the masthead they write under.

]]> By: robert ivan http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/comment-page-1/#comment-111254 robert ivan Mon, 08 Dec 2008 07:36:02 +0000 http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/#comment-111254 Fantastic article. I quoted this piece in my article entitled, "The Krugman Paradox" Robert Ivan metaprinter.com Fantastic article. I quoted this piece in my article entitled, “The Krugman Paradox”

Robert Ivan
 metaprinter.com

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