Comments on: Facebook doesn’t need to be Adbook http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/ Same old blog, brand new place Tue, 24 Nov 2009 04:54:25 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Unit Structures – Perspectives on Facebook’s Beacon http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-78321 Unit Structures – Perspectives on Facebook’s Beacon Fri, 22 Aug 2008 18:30:22 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-78321 [...] do the experts have to say? Doc Searls, who wrote the book on this stuff, is looking at Facebook’s announcements cautiously: I get that Facebook really wants to understand people, and relationships. That’s a plus. So is [...] [...] do the experts have to say? Doc Searls, who wrote the book on this stuff, is looking at Facebook’s announcements cautiously: I get that Facebook really wants to understand people, and relationships. That’s a plus. So is [...]

]]> By: Buzz | Bloggtidningen http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-28515 Buzz | Bloggtidningen Mon, 03 Mar 2008 23:03:41 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-28515 [...] också Doc Searls bloginlägg om varför Facebook inte behöver bli Addbook. Book Mark it-> del.icio.us | Reddit | [...] [...] också Doc Searls bloginlägg om varför Facebook inte behöver bli Addbook. Book Mark it-> del.icio.us | Reddit | [...]

]]> By: grockwel: Research Notes » Blog Archive » Social Marketing wisdom from the cartoonist http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-24264 grockwel: Research Notes » Blog Archive » Social Marketing wisdom from the cartoonist Wed, 30 Jan 2008 17:25:42 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-24264 [...] along with a recently read post by Doc Searl, leaves me wistfully wondering why I never hear this kind of talk from the marketing [...] [...] along with a recently read post by Doc Searl, leaves me wistfully wondering why I never hear this kind of talk from the marketing [...]

]]> By: Doc Searls http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-22190 Doc Searls Tue, 15 Jan 2008 19:05:43 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-22190 Jon, First, correct about the confusion. It also happens that Facebook is getting maximum facetime right now. So its problems (and opportunities) come to stand for general ones. On your points... 1. VRM is not a "step" but rather an approach: a reciprocal one. 2. VRM is not the opposite of marketing. It's more the external customer-side mechanism engaged by the such internal corporate mechanisms as sales and CRM. That external mechanism doesn't exist yet. We think it should. Maybe we're wrong. Don't know yet. 3. Blogging is just a form of writing. It happens to be done by many more people every day, so it becomes a way of doing many things. Marketing is one of them. 4. Right. Blogging is not VRM. It might do some VRMmy things, but that's as far as it might go. 5. Facebook does a good job of being many things to many people. This is what makes it AOL 2.0. Or, at its best, "AOL done right." Still, this brings problems of its own. 6. Yes, VRM would be better than blogging at relating to vendors. Facebook? Possibly. But only if it's something they want to take on. 7. Right. Facebook appears to want to be an advertising company, just like Google is. I love the pitchbox concept. Readers, <a href="http://civilities.net/Pitchbox" rel="nofollow">check it out</a>. Jon,

First, correct about the confusion. It also happens that Facebook is getting maximum facetime right now. So its problems (and opportunities) come to stand for general ones.

On your points…

1. VRM is not a “step” but rather an approach: a reciprocal one.
2. VRM is not the opposite of marketing. It’s more the external customer-side mechanism engaged by the such internal corporate mechanisms as sales and CRM. That external mechanism doesn’t exist yet. We think it should. Maybe we’re wrong. Don’t know yet.
3. Blogging is just a form of writing. It happens to be done by many more people every day, so it becomes a way of doing many things. Marketing is one of them.
4. Right. Blogging is not VRM. It might do some VRMmy things, but that’s as far as it might go.
5. Facebook does a good job of being many things to many people. This is what makes it AOL 2.0. Or, at its best, “AOL done right.” Still, this brings problems of its own.
6. Yes, VRM would be better than blogging at relating to vendors. Facebook? Possibly. But only if it’s something they want to take on.
7. Right. Facebook appears to want to be an advertising company, just like Google is.

I love the pitchbox concept. Readers, check it out.

]]> By: The best of LeWeb3 ‘07 - Frankwatching http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-17721 The best of LeWeb3 ‘07 - Frankwatching Mon, 17 Dec 2007 06:56:49 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-17721 [...] advertising modellen? Hetzelfde geldt voor Facebook, dat hij al eerder bekritiseerde op zijn blog . Zijn afschuw legt hij uit aan de hand van zijn eigen Facebook screenshot, waarop linksonder een [...] [...] advertising modellen? Hetzelfde geldt voor Facebook, dat hij al eerder bekritiseerde op zijn blog . Zijn afschuw legt hij uit aan de hand van zijn eigen Facebook screenshot, waarop linksonder een [...]

]]> By: Lex Ferenda » I’m still watching you http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-6520 Lex Ferenda » I’m still watching you Sun, 11 Nov 2007 00:21:57 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-6520 [...] sites for advertising purposes (see here on how to block it, or here on how it all fits together, here being the wisdom of Doc Searls or here (must-read!) on the range of legal issues), I’m sure [...] [...] sites for advertising purposes (see here on how to block it, or here on how it all fits together, here being the wisdom of Doc Searls or here (must-read!) on the range of legal issues), I’m sure [...]

]]> By: Vittorio Pasteris » Bye bye Facebook http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-6218 Vittorio Pasteris » Bye bye Facebook Sat, 10 Nov 2007 04:50:07 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-6218 [...] I motivi per cui la settimana scorsa ho chiuso il mio account in Facebook sono ben riassunti da questo post di Doc Searls: Facebook ha cominciato a vendere la sua community alla pubblicità. Il post è tutto [...] [...] I motivi per cui la settimana scorsa ho chiuso il mio account in Facebook sono ben riassunti da questo post di Doc Searls: Facebook ha cominciato a vendere la sua community alla pubblicità. Il post è tutto [...]

]]> By: roots.lab » Blog Archive » “Here We Are Now, Monetize Us.” http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-6134 roots.lab » Blog Archive » “Here We Are Now, Monetize Us.” Fri, 09 Nov 2007 21:54:05 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-6134 [...] worthy takes: Umair Haque’s withering critique and Nick Carr’s typically snarky blast. Doc Searls takes a more forgiving attitude toward the company, but nonetheless [...] [...] worthy takes: Umair Haque’s withering critique and Nick Carr’s typically snarky blast. Doc Searls takes a more forgiving attitude toward the company, but nonetheless [...]

]]> By: A Frog in the Valley » So many tabs, so little time! http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-6013 A Frog in the Valley » So many tabs, so little time! Fri, 09 Nov 2007 13:51:12 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-6013 [...] Doc Searls Weblog · Facebook doesn’t need to be Adbook [...] [...] Doc Searls Weblog · Facebook doesn’t need to be Adbook [...]

]]> By: Every generation needs a new revolution « Alexander van Elsas’s Weblog on new media & technologies and their effect on social behavior http://blogs.law.harvard.edu/doc/2007/11/07/facebook-doesnt-need-to-be-adbook/comment-page-1/#comment-5957 Every generation needs a new revolution « Alexander van Elsas’s Weblog on new media & technologies and their effect on social behavior Fri, 09 Nov 2007 10:13:58 +0000 http://blogs.law.harvard.edu/doc/2007/11/07/the-holy-grail-of-advertising-isnt-advert#comment-5957 [...] there are always new thinkers and leaders that can  show us the way. My vote is with people like Doc Searl, David Recordon, Tim O’Reilly, Dick Hardt, Dave Winer and Rolf Skyberg. People that not just [...] [...] there are always new thinkers and leaders that can  show us the way. My vote is with people like Doc Searl, David Recordon, Tim O’Reilly, Dick Hardt, Dave Winer and Rolf Skyberg. People that not just [...]

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