just because ads are socially targeted, it doesn’t make me want more ads. — Fred Stutzman. Also, Spamminess is the death of a network, socially targeted or no.
And Nick Carr:
|Yes, today is the first day of the rest of advertising’s life.|
|I like the way that Zuckerberg considers “media” and “advertising” to be synonymous. It cuts through the bullshit. It simplifies. Get over your MSM hangups, granddads. Editorial is advertorial. The medium is the message from our sponsor.|
|Marketing is conversational, says Zuckerberg, and advertising is social. There is no intimacy that is not a branding opportunity, no friendship that can’t be monetized, no kiss that doesn’t carry an exchange of value. The cluetrain has reached its last stop, its terminus, the end of the line. From the Facebook press release: “Facebook’s ad system serves Social Ads that combine social actions from your friends – such as a purchase of a product or review of a restaurant – with an advertiser’s message.” The social graph, it turns out, is a platform for social graft.|
|The Fortune 500 is, natch, lining up…]|
|Your Facebook profile is your public persona: The music, books, TV shows, political candidates, and celebrities you love or hate. The site’s ad model is based on personal endorsements–cool stuff, important stuff, and things that make you look good when they show up in everyone else’s news feed. I’m sure there are people who’ll blog about their socks. But there aren’t 50 million of them, and they won’t keep their friends long.|
|The secret of Google’s success? They let you market anything, no matter how uncool, to anyone who can figure out a PC. We can Google for anything and buy it without anyone knowing. Google for “dandruff,” “hemorrhoids,” or “erictile disfunction” [sic]. Boom, boom, and boom–$4 billion adds up fast. Do you think I’m going to let Facebook use me to hawk Preparation H to fellow writers? Not a chance.|
|Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that’s good!|
|my impression is that SocialAds makes a systemic feature out of the fake profile, which “fan-sumers” can friend and flack to their friends — clutter up their friends’ News Feed with info about a brand.|
|Blech. The whole thing gives me a pretty visceral flashback to being AmWay’d by a guy I’d seen as a friend — soon as I realized he’d gotten back in touch with me not to catch up on old times but to attempt to siphon money out of me I very nearly slugged him.|
|Here we are now, monetize us…|
|To recast it: conversations are markets.|
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