The Economist asks, Will Facebook, MySpace and other social-networking sites transform advertising? Third paragraph in, there is this:
|Messrs Lazarsfeld and Katz, of course, assumed that most of these conversations and their implicit marketing messages would remain inaudible. That firms might be able to eavesdrop on this chatter first became conceivable in the 1990s, with the rise of the internet. Thus the main thesis of “The Cluetrain Manifesto”, written in 1999, was that “markets are conversations” which the web can make transparent.|
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