Nothing impersonal

Very interesting demo of how Facebook Beacon works. Never mind (or go ahead, mind) that it’s at moveon.org.

Note at that second link how Facebook addresses advertisers and not users, in the second person voice. Enable your customers to share the actions they take on your website with their Facebook friends.

An interesting recursive circularity there: Facebook’s users are its customers’ customers.

Via Jonathan Trenn, via Chris Abraham.

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