|5. This behavior will make sure people buy (or steal) music directly from bands. See how Radiohead did it. By doing that the price for music will go down thanks to fewer intermediaries. RIAA is just helping us get rid of them, which is good for everyone who loves music. See, they are on our side! I’m looking for a site that lets us do Vendor Relationship Management with bands. Doc Searls taught me about VRM. What is that? When we can get the company to do what WE want. Radiohead put the power of setting the price in OUR hands. Brilliant.|
Robert is right about all but one thing. Because VRM is about independence as well as engagement, it can’t come from “a site”. Or from anybody other than ourselves. It’s something that lives on the buyer’s side, allowing him or her to relate independently with many suppliers, on terms that are mutually agreeable.
I unpack some of this in a comment under Robert’s post.
A few months ago I also proposed a VRM system that would extend the RadioHead model to any artist.
* According to this post, that’s not really what the RIAA is doing, but they’re “still kinda being jerks about it”.
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