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January 6, 2008 in Art, Business

Cluetrain, the slide show.

Bonus list.

7 comments

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January 6, 2008 at 5:29 pm

Greg Ness

Doc,

Every time I see the 95 theses I marvel at how prescient you and the other authors were. Thanks for sharing. Also, if you start picking stocks eight years ahead, let me know :-)

http://www.sundog.net

January 7, 2008 at 12:41 am

carterfsmith

Beautiful!!!! Can I turn that into a screen saver?

Why does it remind me of the billboard messages from God or the Got Milk? campaigns from a few years ago?

:-)

January 7, 2008 at 11:59 pm

Leading Questions

Quick Takes: Cluetrain Slideshow…

If you haven’t read The Cluetrain Manifesto, you should. It was one of the first books to elevate human interaction to an essential element in business. Conversation matters, and Cluetrain was the first to make it clear. Doc Searls, one…

January 8, 2008 at 1:39 am

Ina Shaw

Hi Doc,

On slide 60, you mention that there is a disconnect between companies conveying their message through the web, and the market (composed of people) conveying their demands and feedback. First, did I summarize that well?

I am assuming in terms of practical implementation you are a proponent for feedback forums, product blogs, etc. What other methods do you suggest to bridge this gap?

January 8, 2008 at 7:07 am

David Cushman

Brilliant. Thanks for passing on. Neatly packaged for those that just won’t read!

January 8, 2008 at 9:05 am

Doc Searls

Ina,

I don’t have time to go through the slide deck right now, but when I look at the Cluetrain 95 theses from which it was derived, that seems a close-enough summary of what we were saying.

And yes, I’d say we are still proponents of anything that helps make markets coversational. Beyond that, and speaking only for myself, I think we need to equip individuals with tools that make them both independent of suppliers and better able to engage with them. That’s why we’re worning on ProjectVRM at the Berkman Center.

January 14, 2008 at 1:34 pm

Better Communication Results

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