I’ve never been a Hillary fan, mostly because it seemed that nothing she said wasn’t calculated. But when she choked up a couple days ago, for the first time I heard her get real. And likable. Last night after her victory in New Hampshire, she said “I found my voice”. There was nothing fake about it.
The Republican winner, John McCain, has always been known for his “staight talk”. I think that was the difference with voters as well.
Look up the word “voice” in The Cluetrain Manifesto. Then look up the word “compan”, to bring up both “companies” and “company”. Substitute the word “candidates” or “candidate”. Or do the same for government, or legislators, or parties.
Don’t just listen to what the candidates are saying. Or even how they say it. Listen to their voices. And bet accordingly.
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