January 12, 2008

If you want to see how podcasting is better than radio (or a better form of radio), and why it’s more important than making money (because, among other things, you may make more money because of it than with it), then dig marketing, bananas and more, a podcast, hosted by Johnnie Moore. It’s a conversation among people who are looking beyond advertsing to whatever comes next. If anything.

You probably already know what I think — which is a lot like what Dave thinks. No surprise there, but worth repeating because it’s good to have others agree with you, even if there’s only one of them. Which there aren’t in this case. (Though there still aren’t enough, or Dave and I would stop highlighting the absurd belief that everything needs a business model — and that the only one worth considering, if you must, is advertising.)

One reason that podcasting beats radio (until we help radio catch up with podcasting by adding the same feature) is demonstrated by Johnnie’s post, which contains a pile of handy time-stamped show notes. (Didn’t Jon Udell come up with a way of making those time stamps into URLs? Wuzzit somebody else? Hmm.. Let’s ask hoosgot.)

Via Hugh.