Lets tawk

There’s a New Conversation is happening next week in New Yawk (my home skyline, though I’m from Jersey… you know, where New Yawk teams play). Wednesday, 1PM at the SAP Customer Center, 95 Morton Street. It costs money, but less than some cheap seats at professional ball games.

It’s a Cluetrain follow-up. Occasioned by the fact that it’s coming up on ten years since David Weinberger, Chris Locke, Rick Levine and I started the conversation that ended up as the website and a book that still sells well.

Odd that Cluetrain is now marketing canon in many circles — and that “conversation marketing” is hot stuff — yet so much of the execution is no less bullshit than what we ranted against back at the turn of the Millennium.

What will we talk about? As they say where I grew up, Hey, you tell me. And the rest of us. I have ideas, but let’s start with yours. Put ‘em in the comments below.

6 comments

  1. rafi’s avatar

    I’m too broke to attend but I’ll catch the follow-up book.

  2. Chris Heuer’s avatar

    Whatever it is, I am still hopeful we can talk about markets, not marketing – but I do understand that there are a lot of well intentioned people out there in the world who have that “m-word” in their job title or as a part of their identity. I have been watching the google alerts for “conversational marketing” the last few months and I am surprised at how large that conversation is growing. We (The Conversation Group) have been aggregating a bit of it on http://conversationalmedia.org/ and there are truly some insightful folks out there adding tremendous value to our body of knowledge – the sort that doesn’t require hip waders to walk through…

    I never could have imagined after meeting Rageboy back in 99 that we would be here today – I expected us to be much further along by now in the adoption of these important insights as part of our broader business culture. While we still have many years to go, I hope this re-energization of the dialog serves as a catalyst for even greater transformation in a world which is ready for it.

    Very glad that I will be able to join you for this next week – the time is right for us to all get together and talk about this, and figure out the ‘greater significance’ together.

  3. BlogBites. Like sound bites. But without the sound. » Blog Archive » Odd that Cluetrain is now marketing canon in many circles — and that “conversation marketing” is hot stuff — yet so much of the execution is no less bullshit than wha’s avatar

    [...] the execution is no less bullshit than what we ranted against back at the turn of the Millennium. Doc Searls Weblog · Lets tawk   « There you are – conquer the known world and get a kebab named after [...]

  4. docduke’s avatar

    This is pretty general, but you asked! ;) Lots of software is distributed in languages. Does that improve interaction among different cultures, or does it simply “ghettoize” those whose native language is now included? Can we do something to improve inter-language communication via software design?

  5. Doc Searls’s avatar

    Chris, thanks for pointing us to all your good work. Much appreciated. We should bring it up next Wednesday. Do you have any graphs or other ways of showing how the conversation about conversation has grown? Especially the constructive stuff?

    docduke, I have no idea, because the only language I speak with any competence is English. This means my blinders are huge. But that’s also why I rely on outfits like Global Voices.

    If search leads to conversation, by the way, look at the multilingual and multicultural results of a search such as this one here. Try a few more out. It’ll wake you up.

  6. John W’s avatar

    Really hoping my biz partner and I can make it out. Red eyes all the way ’round! The core tenant of our business is transparency and conversing with our customers. It’d be very cool to make it out and be a part of this!

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