As it happens Dennis and I were both on the “Technology and Trends: What’s Around the Bend” session at IMA 2008 several weeks ago.
|So this isn’t a battle between the content layer and the emerging media part of the distribution layer any more than it’s a battle between the content layer and transmitters. People now have and are making a wide variety of choices in how they get programming. We must make it easy for them to access it. If we make it a contest between layers, our users will lose and ultimately so will we.|
Agreed. Earlier Dennis says online distribution is coming on much faster than broadcasting did in its developing years. That’s key. Today BitTorrent is a transmitter. An iTouch is a radio. In most urban and suburban locaitons, your favorite programs and stations will both be easier to tune on a hand-held with a wi-fi or a cell connection than on a car radio with a tuner. Producers and listeners will be closer than ever, and stations will face steeper challenges than ever to remain relevant participants in local and regional culture, and not remain distributors of national programming.
Lots of comments below that post, by the way. Check ‘em out.
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