Earth needs women

Tonight here at Harvard, Lisa Stone, founder of BlogHer, is speaking on What Women Want: How Candidates and Companies Hurt and Help Themselves with Women Today. Can’t wait. In fact, I’ll be introducing her. It’s put on by the Berkman Center as part of the Berkman @ 10 series.

Hope some of ya’ll can make it. It’s timely and important, and (unrelated to either of those qualities) I may be blogging a bit of it here as well.

(For those who don’t get the headline, it’s a play off the title of this movie.)

Some lines form her talk…

  Please stop marketing to women, and start talking with women.

  Don’t separate women out as moms, or singles, or a monolithic bloc…

In respect to the presidential political campaigns, Blogher members are saying “Don’t just put up a site… come talk to us.” The unwillingness of all three major campaigns to engage in dialog with Blogher’s rather huge constituency is a theme of Lisa’s talk.

Listening to some of the successes of Blogher, I’m impressed. Lisa was just asked a tough question by a pro journalist about employees with benefits, and Lisa said Blogher has 23 of them, in addition to editors paid to blog, and revenue sharing with contributors… That’s in addition to 11 million “uniques” per month.

Advice for startups, from Caterina Fake: people first, terms second, valuation third.

3 comments

  1. Paul Bouzide’s avatar

    Glad you get the honor and feel honored Doc. I know you’re fighting the good fight here. Which leads me to ask: what can tech males like you and I do to moderate the overwhelming flamage that seems to occur when a Sarah Lacy or Kathy Sierra steps out in this tech world and exhibits the kind of normal human failings that wouldn’t provoke quite the same reaction if they happened to be male?

  2. Roland Hesz’s avatar

    “Some lines form her talk…

    Please stop marketing to women, and start talking with women.

    Don’t separate women out as moms, or singles, or a monolithic bloc…”

    I can’t help but these are not women specific problems.
    This is straight from the Cluetrain and other books, only people/customers changed to women.

    But it is an interesting topic and I look forward to your posts on it.

  3. Roland Hesz’s avatar

    And if my mouse did not play tricks on me – don’t ask.

    I guess there will be other topics not only the marketing angle, and I would be really interested in that, employment, learning, etc.

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