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So John Cass started this thing, asking five questions about the Cluetrain Manifesto. The latest answers come from Jason Falls. In addition to his own, Jason points to Valeria Maltoni, Richard Binhammer, Michael Walsh, Phil Gomes, Mack Collier — and John Cass.
I’ll save my own answers for the next There’s a New Conversation event, in Palo Alto, on 29 May. Here’s a video of my talk at the last one. The next will be different, though. Times change.
Adam Tinworth: The next mindshift change journalists need to go through is that they no longer have a finished product. The issue is never complete. The feature is never done. The news is always evolving. And this is hard for us old-school hacks. If you were to ask a group of people what words they associate with journalism, I’d lay odds that “deadline” would be in there somewhere. But we’re moving into a post-deadline age, when the publishing time is now, and then as soon as you have new information. Or a new conversation. Or a new contribution.
Thing is, deadlines help. They are the procrastinator’s brutal friend. But they are no longer finish lines. They are stages in building projects that may never be finished. Not if the subject stays interesting.
