With linkful sourcings of Darren Rowse, Richard McManus and Mark Rizn Hopkins, Duncan Riley in The Changing Blogosphere and Blogging 2.0 shows me how full-circle blogging has become:
| Blogging 2.0 runs counter to the prevailing ethos in blogging, which is maximize your Google juice, your page views, your links in, and refrain from sharing that traffic with others, without putting the end user first. Blogging 1.0 is all about maximizing the opportunities for the blog owner while ignoring community, where as blogging 2.0 maximizes the experience for the end user (reader). |
| In focusing on the experience for the end user, via linking, sharing and enabling the conversation across many places, blogging 2.0 rallies against today’s accepted norms. |
So… what was blogging back when there was no advertising on it, and few of us wanted any? Back then the prevailing ethos was nothing more complicated than writing linky, interesting and helpful posts for readers rather than just for traffic. For a lot of us, that’s what it’s been all along.
Sounds to me like “Blogging 2.0” is a lot like blogging before it became flogging.
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