Cluetrain tracks

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6 comments

  1. Beat Bolli’s avatar

    Hi Doc,

    just a small pointer to a different version of the Cluetrain Manifesto that I build a few days ago as a Google App: http://bb-cluetrain.appspot.com/1

    Source code is available as well: http://github.com/bbolli/google-app-cluetrain/tree/master

  2. Mike Warot’s avatar

    The company I work for is taking it’s first steps into the world of blogging, etc…. it’ll be interesting to see how well they do. I’ve given what advice I can, and try to push them to be clueful, but it’s like parenting, you can only do so much, and have to let them learn from their own mistakes.

  3. Chris Locke’s avatar

    @Beat: very nice! thanks for the source!

  4. Steve Markowski’s avatar

    Doc,

    The true genius of the traditional advertising industry was (and is) in convincing businesses that the non-accountable broadcast selling to market was the state of the art.

    Direct marketing and direct response marketing has forever been about the conversation. And the conversation resulted in customers buying or the conversation changed or ended.

    There is a remarkable number of door-to-door salesmen who have blazed trails in internet marketing. Go figure.

  5. jMac’s avatar

    Lovin Beats work…blogged here: http://www.jonathanmacdonald.com/?p=1806

    Great stuff.

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