Comments on: Frontiers of Value Subtraction

By: Business Card Printing | PrintPlace

Business Card Printing | PrintPlace — Fri, 14 Nov 2008 00:48:20 +0000

SmartAds are the most absurd thing I’ve heard in quite a while – and I’ve heard of a lot! I don’t understand how Keystream can get permission to put ads on other people’s videos. I would think most people would say “no,” IF they were asked. I haven’t looked into this in-depth but I haven’t seen a mention of how they got permission to do this to people’s videos. Anyone know?

By: What Would You Say?

What Would You Say? — Fri, 14 Nov 2008 00:43:46 +0000

SmartAds Ruining Your Online Videos…

The latest idea of how to market to people online? Inserting ads into empty spaces of online videos. Keystream, a California-based company, launched the SmartAd November 10, which is “an SaaS platform that enables publishers and advertisers with fall…

By: Engago Team

Engago Team — Thu, 13 Nov 2008 11:05:46 +0000

These types of solutions are intended for (web) services in search for a business model.
There will be enough interested parties as several have started up a service with the main goal to conquer as much market share as possible and then find a suitable business model – just like Google did.

Still wondering who clicks on all these advertisements?
The Natural Born Clickers (Starcom MediaVest Group: the 6% heavy clickers) – those people who you don’t want as an advertiser in the first place?

We believe the consumer or the buyer wants to be in charge for finding and selecting his products and services by using search engines and gathering information from company and theme websites.

By: “Improving a pain in the ass doesn’t make it a kiss.” | Rob the Geek

Wed, 12 Nov 2008 20:30:42 +0000

[...] Searls ended a recent post on the folly of yet another guess as to how to get online advertising to work with those words. A [...]

By: There is stupid and then there is f*&^ing stupid

There is stupid and then there is f*&^ing stupid — Wed, 12 Nov 2008 02:50:52 +0000

[...] mean that we need to have this faux product placement shoved down our throats. As Doc Searls said today in a post about this stupid idea Advertising even at its best is still guesswork. That’s the “pain [...]

By: Time for new revenue models — ana ulin .org

Time for new revenue models — ana ulin .org — Tue, 11 Nov 2008 21:53:03 +0000

[...] Doc Searls Weblog · Frontiers of Value Subtraction [...]

By: Elke Heiss

Elke Heiss — Tue, 11 Nov 2008 20:24:35 +0000

Keystream’s CEO has replied to some of these criticisms. You might want to check the CEO’s comments out on TechCrunch, see below:

http://www.techcrunch.com/2008/11/10/keystream-unveils-smartad-wants-to-turn-watching-videos-into-a-painful-experience/#comment-2529660.

By: PC

PC — Tue, 11 Nov 2008 19:50:23 +0000

Think of all the unused potential sources of sound! Why not put audio ads in the quiet spots of movies? That gives me an even better, more intrusive idea! (But I’m not telling – either I’ll make a business of it myself, or take it to my grave in the hopes of sparing humanity)

By: Mike Warot

Mike Warot — Tue, 11 Nov 2008 19:16:59 +0000

Having recently grokked the idea of Social Objects, I can say I would be royally pissed if someone stuck their ad in any of my social objects.

The idea of just putting an ad where there’s no motion, just because someone might see it, is the ultimate in arrogance.

I predict this will die a quick and quiet death.

By: Cam

Cam — Tue, 11 Nov 2008 16:44:12 +0000

Suddenly, the idea to print advertising on toilet paper seems less intrusive.