Did I learn anything new from my time spent using X?

If not… why not? Was it close? How could it be done slightly differently, to yield much better results?

Chris Locke is participating and – if you’d like to join – there are still some theses available on the cluetrainplus10 wiki. If not, I hope you enjoy the reading!

http://cluetrainplus10.pbwiki.com/Sign-up-here

“A more considered response would likely focus on supporting Edglings efforts to create meaningful relationships with others, taking some sort of role in the activities that they participate in online, and affiliating with the aspirations that they have. There is a lot of room in there to explore, but it is all pretty far away from advertising and promotion, which still seems to be the center of gravity for online marketing, at the moment.”

Yes, great idea! In 2001, I wrote an entire book on that subject. It’s called Gonzo Marketing: Winning Through Worst Practices.

http://amazon.com/dp/0738207691/

J

I read Stowe’s post – and I think this is largely a semantic argument. I am a Cluetrain fan from way back – and I understand it the way you to. It is about people connecting to each other across time and space. It isn’t about talking at people or especially about conversational marketing.

Smart marketers are figuring out how to be useful and relevant to the communities that care about their brands. This is not conversational marketing – it is about forming human, helpful connected relationships.

Just yesterday I put up a blog post arguing that communities don’t care about brands – http://tinyurl.com/cyv4ns – and I think it supports your argument.

TO’B