A tipped hat back to Eric Norlin

wasn’t the biggest nonfiction book to come along in early 2000. That would be . I never read that, but I did read what was probably the second-biggest: ‘s . Like Cheese, Tipping is about change. Unpacking one chapter in the book, Malcolm writes, “I think that word of mouth is something created by three very rare and special psychological types, whom I call Connectors, Mavens, and Salesmen.” It was no accident that at least three of Cluetrain’s four authors combined all three of those types. I also think that those characteristics are not so rare among effective folks in the tech world. Many come to mind: Kevin Kelly, Stuart Brand, Dave Winer, Chris Anderson, Jerry Michalski, Esther Dyson, Tim O’Reilly, Steve Gillmor, Kevins Marks and Werbach, Craig Burton, Clay Shirky, Bruce Sterling… the list, as I think  about it, is quite long. You can drive word of mouth with fewer than all three of those natures, of course. And success in an industry depends on people who are good at many other things. It’s just interesting to me that there are so many in the tech world who are good at those three — and are so confident that they can get things moving.

All this comes to mind when I read ‘s post. It tells the story of how his own life tipped a series of times: when he connected (at some effort) with Chris Locke after Cluetrain came out, when he connected with and the Blogger folks (that’s the same Ev now behind Twitter), when I connected him with Andre Durand of Ping Identity (where Eric was the first employee), and when he helped start , which led to : Eric’s own conference (he does too).

In his post Eric thanks us. And here I’ll thank Eric too, for connecting me to more people, and good stuff, than I can begin to list.


  1. Charles Ehin’s avatar

    Doc, I believe my latest book compliments The Cluetrain Manifesto. Your December 26, 2007 blog served as a lead-in to a paper I wrote and presented at the Academic Business World International Conference in Nashville in May, 2008. The Nashville paper, plus encouragements from several of the conference attendees, persuaded me to write my third management (or rather unmanagement) book entitled, The Organizational Sweet Spot. Oddly enough, I didn’t stumble unto “the sweet spot” until I was about half way through writing the book. I’d like to send you a copy of the book but first I need a postal address from you. Cheers!

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