In the month since it hit the streets (at least here in the U.S.), I’ve been surprised at how little those who like Cluetrain know about the new, 10th anniversary edition of the book. Many assume that it’s a fancy new edition of the same old thing. That’s true to the degree that it comes with a hard cover and a nice design. But there are also five new chapters by the four original authors, plus three additional chapters: one each by Dan Gillmor, Jake McKee and JP Rangaswami. In other words, it’s a lot thicker and more substantial than the original.
So yeah, I’m promoting it a bit. I’ve done approximately none of that, and it deserves any plug it gets. A lot of good work went into it.
The shot above is from a Berkman YouTube video of a Cluetrain discussion at Harvard Law School, led by Jonathan Zittrain, and featuring Dr. Weinberger and myself.
TagsBerkman Center, book, Cluetrain, harvard, Harvard Law School, HLS
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July 27, 2009 at 7:47 am
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July 27, 2009 at 8:08 pm
George
Nice discussion. When was it?
Also, the cluetrain.com website is out of commission (at least when I’m writing this it was redirecting to http://www.indra.com/unavailable.html).
July 27, 2009 at 9:43 pm
Doc Searls
It was in mid-June.
Dealing with the website now. Thanks for the heads-up.
July 27, 2009 at 11:23 pm
Chip
OK
Will update
Find source, buy enough for staff and say “read it”
See: http://docs.google.com/Doc?id=dcg5r6q9_51ffp7rmzp
for prior promo
Rock on Doc
Thanks for your leadership
July 27, 2009 at 11:26 pm
Chip
BTW
Old link not working
http://www.cluetrain.com/
Trust it will come back
July 30, 2009 at 12:45 am
Steve
I enjoyed the original Cluetrain in ‘99. It was a big influence for me on how to market to college students. I am reading the anniversary edition now and the new chapters are great. They are a good updates to the original ideas.
Thanks Doc for your insight on where we need to be going to be good communicators!