Marcel Bullinga is a Dutch futurist and author of Welcome to the Future Cloud. Today I got pointed on Twitter to a Q&A with Bullinga by Aaron Saenz at SingularityHub. Interesting stuff. An excerpt:
SH: Welcome to the Future Cloud seems to be very supportive of intellectual property (IP) rights and digital rights managements (DRM). Are IP and DRM necessary to the development of a healthy future?
On the other hand, more and more, we do not need control over our creations and we do not need IP protection, because we let go — voluntarily. We find other ways to earn money. Think of the startup musician who gives away his music for free in order to get his fans to visit a live concert.
The point is, in the future cloud, we need to have the choice. The choice to trade privacy for services, the choice to sell privacy for money, the choice to buy your privacy. The choice to control or to let go. For that , we need this personal dashboard. Without it, the Cloud is a new disaster.
Control over our virtual life wasn’t that important in the past. Until now, virtual life was more of a toy thing. In the next few years, virtual identity is becoming a life vest. Therefore, it is getting more and more important that we actually own our identities and our data. Right now, we do not own them. Google and Facebook do, plus all the company sites we are subscribed to. We must change this, or the future will turn into a privacy nightmare.
The dashboard turns the world upside down. It creates a bridge between any organization and you. You grant companies access to your dashboard and you control what they do with your data. Not the other way around, as is now. From the hundreds of “myvodafone” and “mygovernment” and so on into the single “mydashboard”.
This is right up many VRM alleys. One’s virtual cloud sounds a lot to me like what Phil Windley has been talking and writing about lately, calling it both a personal cloud and a personal event network (though more of the latter). In his latest blog post, Phil dives into the real-world example of “delivering flowers in a distributed event system” in which all parties are both autonomous yet interconnected in ways that the autonomous parties control. In other words, it happens inside nobody’s silo, and between each party’s cloud. A sample:
In the preceding diagram, there isn’t one event system that manages the interactions between the shops and the drivers. Rather, each driver has their own personal event network, each shop has their own personal event network, and the guild has one too. The interactions aren’t simply events raised within a single event network, but rather events raised between the networks of each participant. I’ve shown some of the apps that drivers, shops, and the guilds have installed on their personal event networks, but they would each be individually managed and configured. In fact, it’s reasonable to assume that different drivers or shops might use different apps for the same purpose as long as they understood the events.
Overall, this example isn’t terribly different from the fourth-party ecommerce example I wrote about last June except that example featured hardwired connections between the shopper and the merchant rulesets. In contrast, this example uses the idea of event subscription to link merchants and customers. Event subscription takes the fourth-party example from a nice little demonstration to a conception of how VRM could work in the real-world. The diagram shown above can be partitioned to illustrate this:
Together with our ideas about how notification occurs and how personal data can be managed in personal event networks, event subscription creates a powerful system for enabling a completely new kind of interaction between vendors and customers (note that in this example, the flowershop is the customer who is negotiating for and buying delivery services from the drivers).
Now back to the Marcel Bullinga Q&A:
SH: Which technology (or branch of science) do you feel will have the biggest impact in the next fifteen years? Who do you see as the leader in the development of that technology?
MB: My pick: a small startup called Qyi.com. It is the closest thing to my vision of a personal dashboard that I have discovered so far. I met the owner, Marcel van Galen, and he convinced me that in his business model the individual owner will stay in control. This will sweep aside the Google and Facebook attitude of “company owning”. It is vital, by the way, that neither Google nor Facebook will ever buy Qyi. That is a major threat to innovation in general: big companies buying startups. It is the surest way to kill them. It makes the startup owner a millionaire and humanity a beggar.
I am sure “Qyi” is a typo, and that Marcel means Qiy, which is indeed cool. Check ‘em out.
I wanted to point out all this stuff (including the Qiy typo) in a comment on SingularityHub, but it appeared (to me at least) that one could only do that being a member (and I couldn’t see where one signed up) or by logging in through Facebook. I hate doing anything through Facebook, but I tried — and ended up being sent to the top of the page, centered on this:
I can parse some of that, but mostly I don’t want to deal with any of it. In any case, my trying to make a comment with the help of a Facebook ID was a fail.
This kind of minor ordeal (the comment gauntlet, even if one succeeds with it) is just one bit of evidence for how lame the commercial Web still is (on the whole — not blaming SingularityHub alone here), how much we remain stuck in the calf-cow world of client-server, and why we will remain stuck until making comments is as simple as creating an event that we control and other autonomous peers respect in a useful way.
In any case, that future is not far off. We’re making it today.