May 1, 2012

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coverToday is the official release date for The Intention Economy: When Customers Take Charge, my new book from Harvard Business Review Press. It’s been available from Amazon for the last couple of weeks, and is already doing well.

There are two reviews there so far (both 5 stars), and yesterday Oliver Marks gave the book a big thumbs up at ZDNet. He calls it “a thoughtful, hype free book worth reading about digital marketing, the relationships we have with vendors and a vision for a better future where we have greater control of our personal data.” Oliver also gives props to The Cluetrain Manifesto, correctly surmising that one motivation behind the VRM work this book describes was the getting business back on the track down which Cluetrain pointed, more than twelve years ago:

I normally steer clear of utopian futurism, which Searls freely admits he is practicing in ‘The Intention Manifesto’, but given the track record and respect ‘Cluetrain’ has, along with my familiarity with Searls and colleagues great work around ‘Vendor Relationship Management‘ over the last five years this book deserves to be taken seriously.

Cluetrain author Chris Locke commented on my ‘The Groundswell of Social Media Backlash‘ post here in May of 2009, which lamented the quality of clumsy social media marketing

I wrote a goodly chunk of The Cluetrain Manifesto and I hate seeing it invoked to hawk the same old crap the same old way.

The Intention Economy gets perspectives back on track with a credible vision of a world where you are in complete control of your digital persona and grant permission for vendors to access it on your terms and pitch bids for products or services you are interested in buying…

Yesterday we had a great meeting of VRM folk here in Silicon Valley, in advance of IIW — the Internet Identity Workshop — at the Computer History Museum in Mountain View. (Big thanks to the kind folks at Ericsson for providing us the time and space for that in their terrific facility in San Jose.) Among other things we came up with a long list of discussion and development topics for IIW — an unconference where participants make their own agenda.

Looking forward to seeing many of you there.