Independent commercial alternative rock radio in Boston is heading to the grave. The Boston Phoenix‘ WFNX has been sold to Clear Channel, which — says the press release — will expand its “footprint” in Boston. (Bambi vs. Godzilla comes to mind.) Boston Business Journal suggests the signal’s fate will be to carry country music or Spanish programming. But it doesn’t matter. FNX is done. In Thanks For The Memories You’re Fired, Radio INK puts the end this way:
Independently owned WFNX has been competing in the Boston market for nearly 30 years. Until yesterday that is, when Stephen Mindich notified his staff he was selling to Clear Channel. He then fired 17 of the 21 employees. Mindich said, “Despite its celebrated history, its cutting edge programming , its tradition of breaking new music, its ardent fans among listeners and advertisers, for some time it has been difficult to sustain the station — especially since the start of the Great Recession.”
The sale also means 17 of the 21 people working at FNX were suddenly let go Wednesday. The remaining three full-timers and one part-timer will keep the station on air until the sale goes through in next couple of months.
WFNX Program Director Paul Driscoll said, “I think of it as a two month Irish wake, so we’re going to send this legendary station off the right way.”
That will mean celebrating the station’s roots and its 29 year run – one that had a hand in bringing groups like Nirvana and Pearl Jam to wider audiences.
Driscoll said, “The community, the artists that we’ve developed relationships with, the listeners, it’s more than just a spot on the FM dial.”
No doubt the change has been coming for a long time. WBCN went away (actually to an HD subchannel, which is pretty much the same thing) a couple years back after 41 years as one of the country’s landmark rock stations. FNX was always more alternative than BCN. WBOS and WAAF still fly the rock flags; but there was only one FNX, and now it’s headed out the door.
Since coming to Boston in ’06 I’ve been surprised to see FNX continuing to make it. The ratings in both March and April had dropped to nil (literally, nada). You can’t sell advertising with that.
The signal is also sub-second-tier. Licensed to Lynn as a Class A station (maximum of 3000 watts at 300 feet above average terrain), it radiates with 1700 watts at 627 feet (equivalent to 3000 watts, trading watts for height), from atop One Financial Center, but with far less power in most directions other than north:
Meanwhile, most competing Boston commercial stations are Class B: 50,000 watts at 500 feet, or the equivalent. (Most radiate with fewer watts at higher elevations, on either the Prudential Building or out at Boston’s antenna farm in Needham, where a collection of towers exceed 1000 feet in height.)
Make that minus seven now.
[Later...] The sale price is $14.5 million.