Comments on: The absent market for personal data http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/ Same old blog, brand new place Sun, 16 Jun 2013 01:16:18 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Econ: Personal Data http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300352 Econ: Personal Data Mon, 11 Jun 2012 10:28:10 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300352 [...] interesting conversation on selling personal data can be followed here. This entry was posted in Economics. Bookmark the permalink. Post a comment or leave a trackback: [...] [...] interesting conversation on selling personal data can be followed here. This entry was posted in Economics. Bookmark the permalink. Post a comment or leave a trackback: [...]

]]> By: lnxwalt http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300239 lnxwalt Fri, 08 Jun 2012 01:08:38 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300239 What advertisers don't get is this: (1) I don't use _any_ site because of the ads. I use it because of the content. I understand that ads pay for the content, but any site whose advertisers are too intrusive goes on my blocked list. I was using a webmail provider to send some docs to my home e-mail from work. One of the advertisers gleefully demonstrated that they knew where I work. Say goodbye to one user. (2) I don't care what this or that famous person buys or uses. I don't care what my friends, family, neighbors, relatives, or coworkers buy or use. I care more that advertisers seem to feel that tracking down who my friends, family members and other relatives, and coworkers are will enable them to persuade me to buy their products. (3) When I'm in the market for something, I take the initiative to find out more about the product or service. Non-intrusive ads in the fairly recent past may help me in my research, but creepy and invasive ads chase me away. Some examples that I consider intrusive: (1) Tracking someone's location any closer than what city. (2) Tracking someone's web history. (3) Tracking someone's apparent interests any closer than generally knowing that this person likes sports and that person likes diet foods. (4) Tracking someone's employer, college campus, or contacts. (5) Moving, flashing, audible ads and ads that expand or otherwise interfere with my enjoyment of the site I visited. Ads that use Javascript/Flash to turn my computer's resources into an offensive platform in the drive to capture the contents of my wallet. (6) Since you bought a book about X, here's a list of five more books about X. "Since you're 'friends' with Y, here are some others we think you'd like to connect with." "Since you visited our site using Android, we think you'd like our app!" (I prefer it if you leave me alone to discover what I like on my own.) (7) Collecting information about my age, marital/relationship status, number/ages of children, education level, medical condition, political leanings, religious leanings, income. You'll note that except for #5, the list includes factors that have been or are being used to single out individuals and groups for mistreatment. Generally, an advertiser is a corporation, and therefore has quite a bit more power (politically, financially, and in any transaction) than an individual. One of the few ways to ensure that corporations don't mistreat people based on such factors is to prevent them from collecting the information in the first place. In short, BlueKai looks like it is Eric Schmidt / Mark Zuckerberg stalker-level creepy. I'll be watching for its invasive tentacles. What advertisers don’t get is this:

(1) I don’t use _any_ site because of the ads. I use it because of the content. I understand that ads pay for the content, but any site whose advertisers are too intrusive goes on my blocked list. I was using a webmail provider to send some docs to my home e-mail from work. One of the advertisers gleefully demonstrated that they knew where I work. Say goodbye to one user.

(2) I don’t care what this or that famous person buys or uses. I don’t care what my friends, family, neighbors, relatives, or coworkers buy or use. I care more that advertisers seem to feel that tracking down who my friends, family members and other relatives, and coworkers are will enable them to persuade me to buy their products.

(3) When I’m in the market for something, I take the initiative to find out more about the product or service. Non-intrusive ads in the fairly recent past may help me in my research, but creepy and invasive ads chase me away.

Some examples that I consider intrusive:
(1) Tracking someone’s location any closer than what city.
(2) Tracking someone’s web history.
(3) Tracking someone’s apparent interests any closer than generally knowing that this person likes sports and that person likes diet foods.
(4) Tracking someone’s employer, college campus, or contacts.
(5) Moving, flashing, audible ads and ads that expand or otherwise interfere with my enjoyment of the site I visited. Ads that use Javascript/Flash to turn my computer’s resources into an offensive platform in the drive to capture the contents of my wallet.
(6) Since you bought a book about X, here’s a list of five more books about X. “Since you’re ‘friends’ with Y, here are some others we think you’d like to connect with.” “Since you visited our site using Android, we think you’d like our app!” (I prefer it if you leave me alone to discover what I like on my own.)
(7) Collecting information about my age, marital/relationship status, number/ages of children, education level, medical condition, political leanings, religious leanings, income.

You’ll note that except for #5, the list includes factors that have been or are being used to single out individuals and groups for mistreatment. Generally, an advertiser is a corporation, and therefore has quite a bit more power (politically, financially, and in any transaction) than an individual. One of the few ways to ensure that corporations don’t mistreat people based on such factors is to prevent them from collecting the information in the first place.

In short, BlueKai looks like it is Eric Schmidt / Mark Zuckerberg stalker-level creepy. I’ll be watching for its invasive tentacles.

]]> By: Tom Crowl http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300220 Tom Crowl Thu, 07 Jun 2012 12:58:47 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300220 Thanks Much for link... I'm there! Thanks Much for link… I’m there!

]]> By: Doc Searls http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300216 Doc Searls Thu, 07 Jun 2012 12:12:15 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300216 Thanks. A good and helpful response. Glance was new to me yesterday when the guy pitching me used it for screen sharing. Worked quite well, actually. It wasn't a demo sell, but it was a good demo. Webex and GoToMyPC I've used often for conference calls. When I've looked, both have been more expensive than I would like (~$20/month), so maybe an offer would be a good thing, provided it was a good offer. What I would prefer is being able, at my end, to intentcast a ready-to-pay signal (put out a personal RFP) to that whole category, for $10 per month for up to 10 users. Because I think that's about what I would be willing to pay. In fact I'd like to escrow that intention (for example, at a bank, where the money is ready to be spent, and the bank itself could vouch for that fact, as well as the trustworthiness of me as a customer), which we've been calling <a href="http://cyber.law.harvard.edu/projectvrm/EmanciPay" rel="nofollow">EmanciPay</a>. (There is more going on than that link describes, by the way. Some of the parties involved just don't want to talk about it yet.) This would be a good signal to the marketplace, and go in a number of directions. For example, it would make clear what one genuine customer is actually ready to pay. This is useful information, regardless of whether a sale happens. It would spare the companies in the category the effort required to give me more offers that I most likely will ignore. It also might, depending on how my intentcast is expressed, open the way for conversation that can inform both sides. For example, 100% of my use would be for board meetings with screen sharings, and the boards I'm on never total more than twelve people and happen no more than once per week. I'd be willing to talk to GoToMyPC and/or Webex if the call were a fact-finding one rather than a sales pitch one.My intentcast might include other non-price information, such as my history of usage with both those companies. If I were tracking that usage on my side (via <a href="http://quantifiedself.com/" rel="nofollow">Quantified Self</a> data gathering routines), I would be glad to share that data. I suppose I could sell it, but that's not a motivation on my part. At least not yet — though I could see some logic to companies paying users for quantified-selfish acts such as tracking usage, or health practices, or whatever (though it might be hard to factor out gaming of the results by the individual... just thinking out loud here). Where I'm going here is toward suggesting that there is a potential context that is broader and richer than what most of us have been talking about so far, and that context opens up when the individual has more ways of signaling intent (along with data) to the marketplace. Thanks. A good and helpful response.

Glance was new to me yesterday when the guy pitching me used it for screen sharing. Worked quite well, actually. It wasn’t a demo sell, but it was a good demo.

Webex and GoToMyPC I’ve used often for conference calls. When I’ve looked, both have been more expensive than I would like (~$20/month), so maybe an offer would be a good thing, provided it was a good offer.

What I would prefer is being able, at my end, to intentcast a ready-to-pay signal (put out a personal RFP) to that whole category, for $10 per month for up to 10 users. Because I think that’s about what I would be willing to pay.

In fact I’d like to escrow that intention (for example, at a bank, where the money is ready to be spent, and the bank itself could vouch for that fact, as well as the trustworthiness of me as a customer), which we’ve been calling EmanciPay. (There is more going on than that link describes, by the way. Some of the parties involved just don’t want to talk about it yet.)

This would be a good signal to the marketplace, and go in a number of directions. For example, it would make clear what one genuine customer is actually ready to pay. This is useful information, regardless of whether a sale happens. It would spare the companies in the category the effort required to give me more offers that I most likely will ignore. It also might, depending on how my intentcast is expressed, open the way for conversation that can inform both sides.

For example, 100% of my use would be for board meetings with screen sharings, and the boards I’m on never total more than twelve people and happen no more than once per week. I’d be willing to talk to GoToMyPC and/or Webex if the call were a fact-finding one rather than a sales pitch one.My intentcast might include other non-price information, such as my history of usage with both those companies. If I were tracking that usage on my side (via Quantified Self data gathering routines), I would be glad to share that data. I suppose I could sell it, but that’s not a motivation on my part. At least not yet — though I could see some logic to companies paying users for quantified-selfish acts such as tracking usage, or health practices, or whatever (though it might be hard to factor out gaming of the results by the individual… just thinking out loud here).

Where I’m going here is toward suggesting that there is a potential context that is broader and richer than what most of us have been talking about so far, and that context opens up when the individual has more ways of signaling intent (along with data) to the marketplace.

]]> By: Marc Guldimann http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300215 Marc Guldimann Thu, 07 Jun 2012 11:25:27 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300215 Thanks for the links to Enliken. So, what could an advertiser glean from this snapshot? 1 - You used Glance and Webex. While you might not be in the market for web presentation software, chances are that you use technology like it often and so might be interested in an offer from GoToMeeting. 2 - You browsed on amazon for a book by Heather Armstrong. Publishers of similar books would like to reach you with information about their books. 3 - You were pitched by a company called DataMonitor, a (more affordable) competitor of theirs might be interested in showing you a message. You've only given us a few hours of data, but over time your history provides a lot more durable information. For example - engagement as someone is shopping normally ramps as they get closer to purchase, after which it trails off. Understanding where consumers are in this process is very important to advertisers. Your point about only being a consumer part of the time is spot on. We learned a very important lesson early on at Enliken: 95% of the value to advertisers is locked up in 5% of your data. Thanks for the links to Enliken. So, what could an advertiser glean from this snapshot?

1 – You used Glance and Webex. While you might not be in the market for web presentation software, chances are that you use technology like it often and so might be interested in an offer from GoToMeeting.

2 – You browsed on amazon for a book by Heather Armstrong. Publishers of similar books would like to reach you with information about their books.

3 – You were pitched by a company called DataMonitor, a (more affordable) competitor of theirs might be interested in showing you a message.

You’ve only given us a few hours of data, but over time your history provides a lot more durable information. For example – engagement as someone is shopping normally ramps as they get closer to purchase, after which it trails off. Understanding where consumers are in this process is very important to advertisers.

Your point about only being a consumer part of the time is spot on. We learned a very important lesson early on at Enliken: 95% of the value to advertisers is locked up in 5% of your data.

]]> By: Doc Searls http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300173 Doc Searls Wed, 06 Jun 2012 19:55:09 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300173 Thanks, Marc. I hope you don't mind my adding a link to http://enliken.com/ in your comment, so readers can go straight there if they like. Here are <a href="http://enliken.com/about.html" rel="nofollow">the About page</a>, <a href="http://enliken.com/faq.html" rel="nofollow">the FAQ</a> and the <a href="https://twitter.com/#!/enliken" rel="nofollow">@enliken</a> @-handle as well. I guess to check it out I'll need to turn ad-blockers off. :-) I'll do that on one of my browsers and see how it goes. Here is a concern, of sorts. Much of my searching and traveling around the Web is not of the kind that could be interepreted as an enduring interest, much less a commercial one. Usually it's around VRM-ish stuff. From today, for example. Here is a copy/paste of my history today on this browser, in reverse chronology, with notes on what I was doing at the time. <blockquote> 3:19 PM Enliken - FAQ enliken.com 3:19 PM Enliken - Home Page enliken.com 3:18 PM Enliken - About enliken.com 3:16 PM Doc Searls Weblog · The absent market for personal data blogs.law.harvard.edu 3:16 PM Edit Comment ‹ Doc Searls Weblog — WordPress blogs.law.harvard.edu 3:15 PM Doc Searls Weblog · The absent market for personal data blogs.law.harvard.edu 3:14 PM Enliken enliken.com 3:13 PM In response to Doc Searls « Enliken enliken.com 3:13 PM Comments ‹ Doc Searls Weblog — WordPress blogs.law.harvard.edu 3:13 PM Dashboard ‹ Doc Searls Weblog — WordPress blogs.law.harvard.edu </blockquote> That's all for this one post, and comments. <blockquote> 3:10 PM As Bing Bleeds Billions, Microsoft Applies Tourniquet | TechCrunch techcrunch.com 3:10 PM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CFIQFjAA&url=http%3A%2F%2Ftechcrunch.com%2F2011%2F09%2F22%2Fas-bing-bleeds-billions-microsoft-applies-tourniquet%2F&ei=EqvPT8eMF-jN6QHIl8SbDA&usg=AFQjCNFhOxe0pYoYYBBxPr627incvIoiLA&sig2=QeGXfH2qczlcAIGUtevAMQ www.google.com 3:10 PM https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&biw=1215&bih=848&sclient=psy-ab&q=bing%20division%20losing%20%24%20billion&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb www.google.com 3:10 PM http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=bing+division+losing+%24+billion www.google.com </blockquote> That's for a post on the ProjectVRM list, responding to a new thread there. <blockquote> 3:00 PM https://www.glance.net/EndCall.asp?sn=329013%2E0623%2E231648341&vn=1 www.glance.net 3:00 PM Glance - Thank you for using Glance! www.glance.net 2:47 PM Glance - Joining Session www.glance.net 2:47 PM Glance - Join Session www.glance.net 2:47 PM tsus.datamonitor.glance.net - Google Search www.google.com 2:46 PM http://www.google.com/search?aq=f&sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=tsus.datamonitor.glance.net www.google.com </blockquote> That's to share the screen of a guy selling me a research service that costs a crapload more than I'll ever spend. But I got a week of it free and will use it for some stuff. Not sure what yet. <blockquote> 2:40 PM THE SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING | www.aboutads.info www.aboutads.info 2:40 PM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CGAQFjAA&url=http%3A%2F%2Fwww.aboutads.info%2F&ei=JqTPT_POIOfl6QGn1fn_Cw&usg=AFQjCNEX9ynCGq0c9OOiqusiH53uyZDSrA&sig2=4dqgH6QULuK_R5vdjnGXgg www.google.com 2:40 PM Digital Advertising Alliance’s self-regulatory program - Google Search www.google.com 2:23 PM Advancing Consumer Trust and Privacy: Internet Explorer in Windows 8 - Microsoft on the Issues - Site Home - TechNet Blogs blogs.technet.com 2:22 PM What I would like to see First from IDMaaS | Craig Burton blogs.kuppingercole.com 2:22 PM Craig Burton blogs.kuppingercole.com 2:22 PM Blogs - Kuppinger Cole blogs.kuppingercole.com 2:21 PM KuppingerCole www.kuppingercole.com 2:21 PM Craig Burton www.craigburton.com 2:21 PM Essays | Craig Burton www.craigburton.com 2:20 PM Burtonian Consulting | Craig Burton www.craigburton.com 2:20 PM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CGAQFjAB&url=http%3A%2F%2Fwww.craigburton.com%2F%3Fpage_id%3D829&ei=g5_PT6fjN6PN6QHy2Oy0DA&usg=AFQjCNEsiLVj1JvAHM5DLwZbv80QtbfXLw&sig2=cFbfcZ3U-jPo7X7uhf0uIw www.google.com 2:20 PM burtonian - Google Search www.google.com 2:20 PM Burtonian web directory - Premium web directory, Paid directory, Quality paid directory burtonian.com </blockquote> That was all about finding a blog post by Craig Burton, which I wanted to add to the same response to a ProjectVRM list post that I was putting together above (later in time). I was at this point when I was interrupted by the sales call. <blockquote> 1:50 PM App Store - Geoloqi itunes.apple.com 1:50 PM Get the App - Geoloqi geoloqi.com 1:50 PM Geoloqi - Geoloqi - A powerful platform for mobile location, messaging, and analytics geoloqi.com 1:50 PM https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CF8QFjAA&url=https%3A%2F%2Fgeoloqi.com%2F&ei=RZjPT8CYB8rX0QG53L21CA&usg=AFQjCNE9Lj_vqikuFQ8TBVTYF_KNXGz5_w&sig2=-fKK8P86nzmO_A7oHSSeJA&cad=rjt www.google.com 1:49 PM geoloqi - Google Search www.google.com </blockquote> That was in response to an old email introducing me to Geoloqi. <blockquote> 12:47 PM VRM Development Work - Project VRM cyber.law.harvard.edu 12:46 PM Project VRM cyber.law.harvard.edu 12:46 PM Project VRM cyber.law.harvard.edu 12:45 PM Customer Commons | Category Archive | Tools customercommons.org 12:44 PM Zaarly | Customer Commons customercommons.org </blockquote> That was some activity during <a href="http://customercommons.org" rel="nofollow">Customer Commons</a> conference call. <blockquote> 12:18 PM Joseph Stiglitz on "The Price of Inequality: How Today’s Divided Society Endangers our Future" www.democracynow.org 12:18 PM http://t.co/42wkHad7 t.co 12:18 PM Twitter twitter.com 12:18 PM Bob Nelson (wmwmblues) on Twitter twitter.com 12:17 PM Twitter / Home twitter.com </blockquote> Following a link on Twitter <blockquote> 12:11 PM Personal | Customer Commons customercommons.org 12:10 PM D-Day for the Economy - COMRADITY www.comradity.com 12:05 PM WebEx Meeting Center customercommons.webex.com 12:05 PM WebEx Client Entry customercommons.webex.com 12:04 PM WebEx Meeting Center customercommons.webex.com 12:04 PM WebEx Enterprise Site freetrial.webex.com 12:04 PM WebEx Enterprise Site freetrial.webex.com 12:03 PM Check Flash Player freetrial.webex.com 12:03 PM Verify Rich Media Players freetrial.webex.com 12:01 PM WebEx Enterprise Site freetrial.webex.com 11:56 AM People who have joined Customer Commons via the web form docs.google.com 11:56 AM Customer Commons | Creating a world of liberated, powerful and respected customers customercommons.org 11:54 AM Customer Commons | Join now customercommons.org 11:53 AM The Promise of the Personal Cloud | Customer Commons customercommons.org 11:53 AM White Paper 1: Users - Google Docs docs.google.com 11:53 AM Customer Commons - Google Docs docs.google.com 11:49 AM CC Meeting 20120530.docx - Google Docs docs.google.com 11:49 AM Customer Commons - Google Docs docs.google.com </blockquote> With a couple of small exceptions, that was all Customer Commons call stuff. <blockquote> 11:47 AM Why do Mormon girls rule the blogosphere? | Ask Mormon Girl askmormongirl.wordpress.com 11:47 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CFEQFjAB&url=http%3A%2F%2Faskmormongirl.wordpress.com%2F2010%2F03%2F01%2Fwhy-do-mormon-girls-rule-the-blogosphere%2F&ei=HXvPT__mL4r06AGujY2IDA&usg=AFQjCNHa_UxHbFe-o3_Php2Y5oXlaw0EEg&sig2=iDT8zgWqgOZG0E0lNFeaeQ www.google.com 11:45 AM About | dooce® dooce.com 11:45 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CE8QFjAA&url=http%3A%2F%2Fdooce.com%2Fabout&ei=HXvPT__mL4r06AGujY2IDA&usg=AFQjCNGIi7D2ji_o0C51F6-lscxwqc7Q9w&sig2=dDkcwK_G4vlytrQ_YtWuTg www.google.com 11:45 AM https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&output=search&sclient=psy-ab&q=heather%20armstrong%20mormon&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848 www.google.com 11:45 AM http://www.google.com/search?aq=f&sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=heather+armstrong+mormon www.google.com 11:44 AM Amazon.com: It Sucked and Then I Cried: How I Had a Baby, a Breakdown, and a Much Needed Margarita: Heather Armstrong: Books www.amazon.com 11:43 AM Amazon.com: Heather Armstrong: Books www.amazon.com 11:43 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CFYQFjAA&url=http%3A%2F%2Fwww.amazon.com%2Fs%3Fie%3DUTF8%26keywords%3DHeather%2520Armstrong%26rh%3Dn%253A283155%252Ck%253AHeather%2520Armstrong%26page%3D1&ei=o3rPT_Vg4sjqAY_boa8M&usg=AFQjCNH9xlakGgCuAeeUPzdxQIltNm4Uwg&sig2=3lLI18BNwsmQdNMMuM5-gA www.google.com 11:43 AM https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&sclient=psy-ab&q=heather%20armstrong%20amazon&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848 www.google.com 11:43 AM http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=heather+armstrong+amazon www.google.com 11:42 AM Twitter / dooce: Cars with license plates f twitter.com 11:41 AM Twitter twitter.com 11:41 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CFcQFjAA&url=http%3A%2F%2Ftwitter.com%2Fdooce&ei=EXrPT_D-JpKN6AG5yrmODA&usg=AFQjCNFdPzFGS_K_kbvR0hCDanlpw02V9g&sig2=4ZKhzu8gMLk2PMMI7INP4Q www.google.com 11:41 AM https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&output=search&sclient=psy-ab&q=heather%20armstrong%20on%20twitter&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848 www.google.com 11:41 AM http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=heather+armstrong+on+twitter www.google.com 11:39 AM dooce® dooce.com </blockquote> Various explorings, looking for posts of Heather Armstrong, of dooce.com, during an email session around <a href="http://kynetx.com" rel="nofollow">Kynetx</a> stuff. <blockquote> 11:33 AM Edit Comment ‹ Doc Searls Weblog — WordPress blogs.law.harvard.edu 10:56 AM BlueKai | Consumers www.bluekai.com 10:53 AM BlueKai | BlueKai Registry www.bluekai.com 10:52 AM BlueKai www.bluekai.com 10:51 AM BlueKai » Login partner.bluekai.com 10:51 AM BlueKai » Login partner.bluekai.com </blockquote> That was all in response to your comment. Research. <blockquote> 10:28 AM Phil Windley's Technometria www.windley.com 10:26 AM Personal Clouds as General Purpose Computers | Phil Windley's Technometria www.windley.com 10:26 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CHkQFjAB&url=http%3A%2F%2Fwww.windley.com%2Farchives%2F2012%2F04%2Fpersonal_clouds_as_general_purpose_computers.shtml&ei=VWjPT6KNNqTo6gGVs8ygDA&usg=AFQjCNHVjKVl0ycKv6vaYTjIvp-JGiObCQ&sig2=vYjN3TnwFV60vwDjh44rBg www.google.com 10:26 AM Kynetx - This Changes Everything www.kynetx.com 10:26 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CIEBEBYwAg&url=http%3A%2F%2Fwww.kynetx.com%2F&ei=VWjPT6KNNqTo6gGVs8ygDA&usg=AFQjCNERWWZXwMrRMPSxXfrHd75BvggYhA&sig2=hdMC54hvBsaUny2D0q7sgg www.google.com 10:25 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CHcQFjAA&url=http%3A%2F%2Fnewschallenge.tumblr.com%2Fpost%2F19360560551%2Fkynetx-personal-cloud-a-networked-model-for-personal&ei=VWjPT6KNNqTo6gGVs8ygDA&usg=AFQjCNHDx5Qm0dNMwajkrqHb2_KRU0Ej4A&sig2=IHsbwKYXfvUAR-agWXul8Q www.google.com 10:25 AM https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&output=search&sclient=psy-ab&q=personal%20cloud%20kynetx&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848 www.google.com 10:25 AM http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=personal+cloud+kynetx www.google.com 10:23 AM Quantified Self | Self Knowledge Through Numbers quantifiedself.com </blockquote> Earlier digging on the same Kynetx subject. <blockquote> 10:20 AM Doc Searls Weblog · The absent market for personal data blogs.law.harvard.edu 10:20 AM Doc Searls Weblog · Same old blog, brand new place blogs.law.harvard.edu 10:19 AM » Coming to terms ProjectVRM blogs.law.harvard.edu 10:19 AM ProjectVRM blogs.law.harvard.edu 10:18 AM projectvrm - Project VRM cyber.law.harvard.edu 10:18 AM Project VRM cyber.law.harvard.edu 10:18 AM » Wiki ProjectVRM blogs.law.harvard.edu 10:17 AM Doc Searls Weblog · The absent market for personal data blogs.law.harvard.edu </blockquote> A round-about way of arriving here in the first place. <blockquote> 10:17 AM Civilization Systems: Issues in Scaling Civilization: The Altruism Dilemma culturalengineer.blogspot.com 10:16 AM Civilization Systems: The Chagora Model: Scaling Speech culturalengineer.blogspot.com </blockquote> Digging something pointed to in an earlier comment. <blockquote> 9:54 AM sloan school fellows - Google Maps maps.google.com 9:49 AM Fellows Home - MIT Sloan Fellows Program in Innovation and Global Leadership mitsloan.mit.edu 9:49 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CG0QFjAA&url=http%3A%2F%2Fmitsloan.mit.edu%2Ffellows%2F&ei=0F_PT5jBItTH6AHa7OGMDA&usg=AFQjCNHpO0Pyn73yLSF_OJVIc6bwEiTppw&sig2=AbqfbzJHWetZ1PZZ3OAvTg www.google.com 9:49 AM https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&output=search&sclient=psy-ab&q=sloan%20school%20fellows&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848 www.google.com 9:49 AM http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=sloan+school+fellows www.google.com </blockquote> Research while talking with a friend about the MIT Sloan Fellows program. <blockquote> 8:29 AM Oops! Google Chrome could not connect to flightaware.com flightaware.com 7:51 AM FlightAware - Flight Tracker / Flight Status / Flight Tracking flightaware.com </blockquote> Tracking my wife's inbound flight. The second link is a fail, but she had already arrived. <blockquote> 7:48 AM ifttt / Dashboard ifttt.com 7:41 AM Scratch | Home | imagine, program, share scratch.mit.edu 7:41 AM http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CHoQFjAA&url=http%3A%2F%2Fscratch.mit.edu%2F&ei=0UHPT-usNo6d6AH10amyDA&usg=AFQjCNHnFzZ2HIb3CMUOdQMHEioPOKnkUA&sig2=hiuOtPR4pTk7sEa3fK7KzQ www.google.com 7:41 AM scratch - Google Search www.google.com 7:37 AM ifttt / About ifttt ifttt.com 7:36 AM ifttt / About ifttt ifttt.com 7:36 AM ifttt / Join ifttt.com 7:26 AM ifttt / Put the internet to work for you. ifttt.com 7:22 AM Kynetx - This Changes Everything kynetx.com </blockquote> Research, comparing Kynetx and ifttt, two VRM companies. <blockquote> 7:20 AM BlueKai | Consumers www.bluekai.com 7:20 AM BlueKai | Consumers www.bluekai.com 7:19 AM BlueKai | Consumers bluekai.com 7:19 AM BlueKai bluekai.com </blockquote> First-round look at Bluekai, following reading your comment. What in here tells advertisers what I might be interested in — especially in a durable enough way that I might be persistently interested in them? I'm not sure. Which brings me to an additional issue, which is how we exist, or behave, as customers. Most of the time we're not in the market for anything. We're just wandering around, purposefully doing whatever. I realize that my trail here is hardly typical of anything (even of me), and at times it will be far more commercially-oriented than it is here. Joe Andrieu's work on Switchbook — a VRM startup — addresses that kind of scenario, following the intent-trail of a search "map" created by a series of moves in a browser. (Joe might want to weigh in here, since he's an authority on all this and I'm not.) But my point is that there is an assumption, which might be a good one, that one's wandering through the world, only some of which is a marketplace, and in a state of mind that is not at all shopping, most of the time, is good-enough fodder for advertisers, and worth being paid for. I don't know. And I hope you can fill us in more than we are right now. Your experience pioneering in this market is, in any case, very interesting to me. Thanks, Marc. I hope you don’t mind my adding a link to http://enliken.com/ in your comment, so readers can go straight there if they like. Here are the About page, the FAQ and the @enliken @-handle as well.

I guess to check it out I’ll need to turn ad-blockers off. :-) I’ll do that on one of my browsers and see how it goes.

Here is a concern, of sorts. Much of my searching and traveling around the Web is not of the kind that could be interepreted as an enduring interest, much less a commercial one. Usually it’s around VRM-ish stuff. From today, for example. Here is a copy/paste of my history today on this browser, in reverse chronology, with notes on what I was doing at the time.

3:19 PM
Enliken – FAQ
 enliken.com

3:19 PM
Enliken – Home Page
 enliken.com

3:18 PM
Enliken – About
 enliken.com

3:16 PM
Doc Searls Weblog · The absent market for personal data
 blogs.law.harvard.edu

3:16 PM
Edit Comment ‹ Doc Searls Weblog — WordPress
 blogs.law.harvard.edu

3:15 PM
Doc Searls Weblog · The absent market for personal data
 blogs.law.harvard.edu

3:14 PM
Enliken
 enliken.com

3:13 PM
In response to Doc Searls « Enliken
 enliken.com

3:13 PM
Comments ‹ Doc Searls Weblog — WordPress
 blogs.law.harvard.edu

3:13 PM
Dashboard ‹ Doc Searls Weblog — WordPress
 blogs.law.harvard.edu

That’s all for this one post, and comments.

3:10 PM
As Bing Bleeds Billions, Microsoft Applies Tourniquet | TechCrunch
 techcrunch.com

3:10 PM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CFIQFjAA&url=http%3A%2F%2Ftechcrunch.com%2F2011%2F09%2F22%2Fas-bing-bleeds-billions-microsoft-applies-tourniquet%2F&ei=EqvPT8eMF-jN6QHIl8SbDA&usg=AFQjCNFhOxe0pYoYYBBxPr627incvIoiLA&sig2=QeGXfH2qczlcAIGUtevAMQ
http://www.google.com

3:10 PM
https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&biw=1215&bih=848&sclient=psy-ab&q=bing%20division%20losing%20%24%20billion&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb
http://www.google.com

3:10 PM
http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=bing+division+losing+%24+billion
http://www.google.com

That’s for a post on the ProjectVRM list, responding to a new thread there.

3:00 PM
https://www.glance.net/EndCall.asp?sn=329013%2E0623%2E231648341&vn=1
http://www.glance.net

3:00 PM
Glance – Thank you for using Glance!
http://www.glance.net

2:47 PM
Glance – Joining Session
http://www.glance.net

2:47 PM
Glance – Join Session
http://www.glance.net

2:47 PM
 tsus.datamonitor.glance.net – Google Search
http://www.google.com

2:46 PM
http://www.google.com/search?aq=f&sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=tsus.datamonitor.glance.net
http://www.google.com

That’s to share the screen of a guy selling me a research service that costs a crapload more than I’ll ever spend. But I got a week of it free and will use it for some stuff. Not sure what yet.

2:40 PM
THE SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING | http://www.aboutads.info
http://www.aboutads.info

2:40 PM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CGAQFjAA&url=http%3A%2F%2Fwww.aboutads.info%2F&ei=JqTPT_POIOfl6QGn1fn_Cw&usg=AFQjCNEX9ynCGq0c9OOiqusiH53uyZDSrA&sig2=4dqgH6QULuK_R5vdjnGXgg
http://www.google.com

2:40 PM
Digital Advertising Alliance’s self-regulatory program – Google Search
http://www.google.com

2:23 PM
Advancing Consumer Trust and Privacy: Internet Explorer in Windows 8 – Microsoft on the Issues – Site Home – TechNet Blogs
 blogs.technet.com

2:22 PM
What I would like to see First from IDMaaS | Craig Burton
 blogs.kuppingercole.com

2:22 PM
Craig Burton
 blogs.kuppingercole.com

2:22 PM
Blogs – Kuppinger Cole
 blogs.kuppingercole.com

2:21 PM
KuppingerCole
http://www.kuppingercole.com

2:21 PM
Craig Burton
http://www.craigburton.com

2:21 PM
Essays | Craig Burton
http://www.craigburton.com

2:20 PM
Burtonian Consulting | Craig Burton
http://www.craigburton.com

2:20 PM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CGAQFjAB&url=http%3A%2F%2Fwww.craigburton.com%2F%3Fpage_id%3D829&ei=g5_PT6fjN6PN6QHy2Oy0DA&usg=AFQjCNEsiLVj1JvAHM5DLwZbv80QtbfXLw&sig2=cFbfcZ3U-jPo7X7uhf0uIw
http://www.google.com

2:20 PM
burtonian – Google Search
http://www.google.com

2:20 PM
Burtonian web directory – Premium web directory, Paid directory, Quality paid directory
 burtonian.com

That was all about finding a blog post by Craig Burton, which I wanted to add to the same response to a ProjectVRM list post that I was putting together above (later in time). I was at this point when I was interrupted by the sales call.

1:50 PM
App Store – Geoloqi
 itunes.apple.com

1:50 PM
Get the App – Geoloqi
 geoloqi.com

1:50 PM
Geoloqi – Geoloqi – A powerful platform for mobile location, messaging, and analytics
 geoloqi.com

1:50 PM
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CF8QFjAA&url=https%3A%2F%2Fgeoloqi.com%2F&ei=RZjPT8CYB8rX0QG53L21CA&usg=AFQjCNE9Lj_vqikuFQ8TBVTYF_KNXGz5_w&sig2=-fKK8P86nzmO_A7oHSSeJA&cad=rjt
http://www.google.com

1:49 PM
geoloqi – Google Search
http://www.google.com

That was in response to an old email introducing me to Geoloqi.

12:47 PM
VRM Development Work – Project VRM
 cyber.law.harvard.edu

12:46 PM
Project VRM
 cyber.law.harvard.edu

12:46 PM
Project VRM
 cyber.law.harvard.edu

12:45 PM
Customer Commons | Category Archive | Tools
 customercommons.org

12:44 PM
Zaarly | Customer Commons
 customercommons.org

That was some activity during Customer Commons conference call.

12:18 PM
Joseph Stiglitz on “The Price of Inequality: How Today’s Divided Society Endangers our Future”
http://www.democracynow.org

12:18 PM
http://t.co/42wkHad7
t.co

12:18 PM
Twitter
 twitter.com

12:18 PM
Bob Nelson (wmwmblues) on Twitter
 twitter.com

12:17 PM
Twitter / Home
 twitter.com

Following a link on Twitter

12:11 PM
Personal | Customer Commons
 customercommons.org

12:10 PM
D-Day for the Economy – COMRADITY
http://www.comradity.com

12:05 PM
WebEx Meeting Center
 customercommons.webex.com

12:05 PM
WebEx Client Entry
 customercommons.webex.com

12:04 PM
WebEx Meeting Center
 customercommons.webex.com

12:04 PM
WebEx Enterprise Site
 freetrial.webex.com

12:04 PM
WebEx Enterprise Site
 freetrial.webex.com

12:03 PM
Check Flash Player
 freetrial.webex.com

12:03 PM
Verify Rich Media Players
 freetrial.webex.com

12:01 PM
WebEx Enterprise Site
 freetrial.webex.com

11:56 AM
People who have joined Customer Commons via the web form
 docs.google.com

11:56 AM
Customer Commons | Creating a world of liberated, powerful and respected customers
 customercommons.org

11:54 AM
Customer Commons | Join now
 customercommons.org

11:53 AM
The Promise of the Personal Cloud | Customer Commons
 customercommons.org

11:53 AM
White Paper 1: Users – Google Docs
 docs.google.com

11:53 AM
Customer Commons – Google Docs
 docs.google.com

11:49 AM
CC Meeting 20120530.docx – Google Docs
 docs.google.com

11:49 AM
Customer Commons – Google Docs
 docs.google.com

With a couple of small exceptions, that was all Customer Commons call stuff.

11:47 AM
Why do Mormon girls rule the blogosphere? | Ask Mormon Girl
 askmormongirl.wordpress.com

11:47 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CFEQFjAB&url=http%3A%2F%2Faskmormongirl.wordpress.com%2F2010%2F03%2F01%2Fwhy-do-mormon-girls-rule-the-blogosphere%2F&ei=HXvPT__mL4r06AGujY2IDA&usg=AFQjCNHa_UxHbFe-o3_Php2Y5oXlaw0EEg&sig2=iDT8zgWqgOZG0E0lNFeaeQ
http://www.google.com

11:45 AM
About | dooce®
 dooce.com

11:45 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CE8QFjAA&url=http%3A%2F%2Fdooce.com%2Fabout&ei=HXvPT__mL4r06AGujY2IDA&usg=AFQjCNGIi7D2ji_o0C51F6-lscxwqc7Q9w&sig2=dDkcwK_G4vlytrQ_YtWuTg
http://www.google.com

11:45 AM
https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&output=search&sclient=psy-ab&q=heather%20armstrong%20mormon&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848
http://www.google.com

11:45 AM
http://www.google.com/search?aq=f&sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=heather+armstrong+mormon
http://www.google.com

11:44 AM
 Amazon.com: It Sucked and Then I Cried: How I Had a Baby, a Breakdown, and a Much Needed Margarita: Heather Armstrong: Books
http://www.amazon.com

11:43 AM
 Amazon.com: Heather Armstrong: Books
http://www.amazon.com

11:43 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CFYQFjAA&url=http%3A%2F%2Fwww.amazon.com%2Fs%3Fie%3DUTF8%26keywords%3DHeather%2520Armstrong%26rh%3Dn%253A283155%252Ck%253AHeather%2520Armstrong%26page%3D1&ei=o3rPT_Vg4sjqAY_boa8M&usg=AFQjCNH9xlakGgCuAeeUPzdxQIltNm4Uwg&sig2=3lLI18BNwsmQdNMMuM5-gA
http://www.google.com

11:43 AM
https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&sclient=psy-ab&q=heather%20armstrong%20amazon&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848
http://www.google.com

11:43 AM
http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=heather+armstrong+amazon
http://www.google.com

11:42 AM
Twitter / dooce: Cars with license plates f
 twitter.com

11:41 AM
Twitter
 twitter.com

11:41 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CFcQFjAA&url=http%3A%2F%2Ftwitter.com%2Fdooce&ei=EXrPT_D-JpKN6AG5yrmODA&usg=AFQjCNFdPzFGS_K_kbvR0hCDanlpw02V9g&sig2=4ZKhzu8gMLk2PMMI7INP4Q
http://www.google.com

11:41 AM
https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&output=search&sclient=psy-ab&q=heather%20armstrong%20on%20twitter&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848
http://www.google.com

11:41 AM
http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=heather+armstrong+on+twitter
http://www.google.com

11:39 AM
dooce®
 dooce.com

Various explorings, looking for posts of Heather Armstrong, of dooce.com, during an email session around Kynetx stuff.

11:33 AM
Edit Comment ‹ Doc Searls Weblog — WordPress
 blogs.law.harvard.edu

10:56 AM
BlueKai | Consumers
http://www.bluekai.com

10:53 AM
BlueKai | BlueKai Registry
http://www.bluekai.com

10:52 AM
BlueKai
http://www.bluekai.com

10:51 AM
BlueKai » Login
 partner.bluekai.com

10:51 AM
BlueKai » Login
 partner.bluekai.com

That was all in response to your comment. Research.

10:28 AM
Phil Windley’s Technometria
http://www.windley.com

10:26 AM
Personal Clouds as General Purpose Computers | Phil Windley’s Technometria
http://www.windley.com

10:26 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CHkQFjAB&url=http%3A%2F%2Fwww.windley.com%2Farchives%2F2012%2F04%2Fpersonal_clouds_as_general_purpose_computers.shtml&ei=VWjPT6KNNqTo6gGVs8ygDA&usg=AFQjCNHVjKVl0ycKv6vaYTjIvp-JGiObCQ&sig2=vYjN3TnwFV60vwDjh44rBg
http://www.google.com

10:26 AM
Kynetx – This Changes Everything
http://www.kynetx.com

10:26 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CIEBEBYwAg&url=http%3A%2F%2Fwww.kynetx.com%2F&ei=VWjPT6KNNqTo6gGVs8ygDA&usg=AFQjCNERWWZXwMrRMPSxXfrHd75BvggYhA&sig2=hdMC54hvBsaUny2D0q7sgg
http://www.google.com

10:25 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CHcQFjAA&url=http%3A%2F%2Fnewschallenge.tumblr.com%2Fpost%2F19360560551%2Fkynetx-personal-cloud-a-networked-model-for-personal&ei=VWjPT6KNNqTo6gGVs8ygDA&usg=AFQjCNHDx5Qm0dNMwajkrqHb2_KRU0Ej4A&sig2=IHsbwKYXfvUAR-agWXul8Q
http://www.google.com

10:25 AM
https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&output=search&sclient=psy-ab&q=personal%20cloud%20kynetx&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848
http://www.google.com

10:25 AM
http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=personal+cloud+kynetx
http://www.google.com

10:23 AM
Quantified Self | Self Knowledge Through Numbers
 quantifiedself.com

Earlier digging on the same Kynetx subject.

10:20 AM
Doc Searls Weblog · The absent market for personal data
 blogs.law.harvard.edu

10:20 AM
Doc Searls Weblog · Same old blog, brand new place
 blogs.law.harvard.edu

10:19 AM
» Coming to terms ProjectVRM
 blogs.law.harvard.edu

10:19 AM
ProjectVRM
 blogs.law.harvard.edu

10:18 AM
projectvrm – Project VRM
 cyber.law.harvard.edu

10:18 AM
Project VRM
 cyber.law.harvard.edu

10:18 AM
» Wiki ProjectVRM
 blogs.law.harvard.edu

10:17 AM
Doc Searls Weblog · The absent market for personal data
 blogs.law.harvard.edu

A round-about way of arriving here in the first place.

10:17 AM
Civilization Systems: Issues in Scaling Civilization: The Altruism Dilemma
 culturalengineer.blogspot.com

10:16 AM
Civilization Systems: The Chagora Model: Scaling Speech
 culturalengineer.blogspot.com

Digging something pointed to in an earlier comment.

9:54 AM
sloan school fellows – Google Maps
 maps.google.com

9:49 AM
Fellows Home – MIT Sloan Fellows Program in Innovation and Global Leadership
 mitsloan.mit.edu

9:49 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CG0QFjAA&url=http%3A%2F%2Fmitsloan.mit.edu%2Ffellows%2F&ei=0F_PT5jBItTH6AHa7OGMDA&usg=AFQjCNHpO0Pyn73yLSF_OJVIc6bwEiTppw&sig2=AbqfbzJHWetZ1PZZ3OAvTg
http://www.google.com

9:49 AM
https://www.google.com/webhp?sourceid=chrome-instant&ie=UTF-8&ion=1#hl=en&newwindow=1&safe=off&output=search&sclient=psy-ab&q=sloan%20school%20fellows&oq=&aq=&aqi=&aql=&gs_l=&pbx=1&fp=60909d0e42a1fcbc&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1215&bih=848
http://www.google.com

9:49 AM
http://www.google.com/search?sugexp=chrome,mod=5&sourceid=chrome&ie=UTF-8&q=sloan+school+fellows
http://www.google.com

Research while talking with a friend about the MIT Sloan Fellows program.

8:29 AM
Oops! Google Chrome could not connect to flightaware.com
 flightaware.com

7:51 AM
FlightAware – Flight Tracker / Flight Status / Flight Tracking
 flightaware.com

Tracking my wife’s inbound flight. The second link is a fail, but she had already arrived.

7:48 AM
ifttt / Dashboard
 ifttt.com

7:41 AM
Scratch | Home | imagine, program, share
 scratch.mit.edu

7:41 AM
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CHoQFjAA&url=http%3A%2F%2Fscratch.mit.edu%2F&ei=0UHPT-usNo6d6AH10amyDA&usg=AFQjCNHnFzZ2HIb3CMUOdQMHEioPOKnkUA&sig2=hiuOtPR4pTk7sEa3fK7KzQ
http://www.google.com

7:41 AM
scratch – Google Search
http://www.google.com

7:37 AM
ifttt / About ifttt
 ifttt.com

7:36 AM
ifttt / About ifttt
 ifttt.com

7:36 AM
ifttt / Join
 ifttt.com

7:26 AM
ifttt / Put the internet to work for you.
 ifttt.com

7:22 AM
Kynetx – This Changes Everything
 kynetx.com

Research, comparing Kynetx and ifttt, two VRM companies.

7:20 AM
BlueKai | Consumers
http://www.bluekai.com

7:20 AM
BlueKai | Consumers
http://www.bluekai.com

7:19 AM
BlueKai | Consumers
 bluekai.com

7:19 AM
BlueKai
 bluekai.com

First-round look at Bluekai, following reading your comment.

What in here tells advertisers what I might be interested in — especially in a durable enough way that I might be persistently interested in them?

I’m not sure.

Which brings me to an additional issue, which is how we exist, or behave, as customers. Most of the time we’re not in the market for anything. We’re just wandering around, purposefully doing whatever.

I realize that my trail here is hardly typical of anything (even of me), and at times it will be far more commercially-oriented than it is here. Joe Andrieu’s work on Switchbook — a VRM startup — addresses that kind of scenario, following the intent-trail of a search “map” created by a series of moves in a browser. (Joe might want to weigh in here, since he’s an authority on all this and I’m not.) But my point is that there is an assumption, which might be a good one, that one’s wandering through the world, only some of which is a marketplace, and in a state of mind that is not at all shopping, most of the time, is good-enough fodder for advertisers, and worth being paid for. I don’t know. And I hope you can fill us in more than we are right now.

Your experience pioneering in this market is, in any case, very interesting to me.

]]> By: In response to Doc Searls « Enliken http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300166 In response to Doc Searls « Enliken Wed, 06 Jun 2012 17:28:46 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300166 [...] Check out the original post. [...] [...] Check out the original post. [...]

]]> By: Marc Guldimann http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300160 Marc Guldimann Wed, 06 Jun 2012 16:13:41 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300160 An individual needs a broker to aggregate and anonymize data, the broker also helps curate a profile that the individual feels comfortable sharing with advertisers. The company I co-founded last year, <a href="http://enliken.com/" rel="nofollow">Enliken</a>, is doing just that, and letting people donate the proceeds to a cause they believe in. Bluekai and their ilk have notoriously sparse, and contradictory, data. However poor their data, they've done a fantastic job creating a liquid market for it, and an industry has sprung up around utilizing data to target individuals on addressable media. The buyers in the market don't care if they buy from Bluekai, Brilig or wherever - now that they have the capability to process data and use it to target media in real time they are in market themselves for the best data available. Now that there's a marketplace with buyers your data really is worth something. Enliken lets individuals make a difference aggregating data that is already used to target with ads, and at the same time helps move the market towards a consumer controlled model. An individual needs a broker to aggregate and anonymize data, the broker also helps curate a profile that the individual feels comfortable sharing with advertisers. The company I co-founded last year, Enliken, is doing just that, and letting people donate the proceeds to a cause they believe in.

Bluekai and their ilk have notoriously sparse, and contradictory, data. However poor their data, they’ve done a fantastic job creating a liquid market for it, and an industry has sprung up around utilizing data to target individuals on addressable media. The buyers in the market don’t care if they buy from Bluekai, Brilig or wherever – now that they have the capability to process data and use it to target media in real time they are in market themselves for the best data available.

Now that there’s a marketplace with buyers your data really is worth something. Enliken lets individuals make a difference aggregating data that is already used to target with ads, and at the same time helps move the market towards a consumer controlled model.

]]> By: Doc Searls http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300158 Doc Searls Wed, 06 Jun 2012 14:57:30 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300158 Sorry to be slow to respond here. My main laptop's hard drive crapped out, and I've been recovering (all appears okay, though... was backed up). So I'll run things down quickly in the small time window I have right now. First, to me personal data includes everything that is or can be digitized. That includes all your receipts, your tax records, your personal health records, your <a href="http://quantifiedself.com/" rel="nofollow">quantified self</a> (sleep, fitness, travel) records, and everything you can call yours on your hard drives, CDs, DVDs, and <a href="http://www.windley.com/archives/2012/04/personal_clouds_as_general_purpose_computers.shtml" rel="nofollow">personal clouds</a>. This totals many gigabytes (or, in cases like mine, terabytes) — the digital sides of our lives. Most of this, I believe, all of us would wish to keep private, in the sense of being contained. It's ours. And its use value is no less than the use value of our lives as well. This is what I mean when I say use value far exceeds sale value for personal data. There is also, of course, the data we spill, mostly without the intent to do that, online. I believe we have not yet worked out the informal protocols for what this data is and what might be done with it. That we acquiescence to it being hoovered up and used by marketers today does not constitute a protocol. It's just a temporary, if prevailing, condition. Another angle: there is no online equivalent of a handshake, or even a wave. Entering into a containment system (e.g. Twitter or Facebook), and having an arcane identity there, administered by the containing party, does not constitute a handshake. We are not equals. The short of this drift is that it is still very early, and the Web we know today is not civilized. Not while only the calf-cow system obtains. So that's kind of an addendum to the post. On to individual responses... Tom, thanks for weighing in. Your ideas and references sound very intriguing. I suggest sharing them with the ProjectVRM list, which you can join by hitting the subscription link on this page here: https://cyber.law.harvard.edu/lists/info/projectvrm. (There will be a brief one-stage approval process.) Same goes for others who want to go deeper or longer on subjects than is possible here. Mike, I'm not sure what "get a share of the value created from their personal data" will mean, other than what marketers currently want it to mean, which is offers and deals. If that's all it's good for, I'm not sure it's good for much more than that. Also, if that's all we're getting, we're selling out cheap. It's like buying love. And maybe that's all loyalty is, in today's systems. But what more could it be if we didn't frame it within transactions? Example. I spend a lot of money every year with Peet's coffee. I have no idea how much, though I might be able to find out if I took the trouble. What matters is that I like Peet's a lot, and I'm loyal to them for both tangibles and intangibles. My relationship with them is real, and not contained in either a number or a loyalty program. To me this has far more value, calculable and incalculable, than an exchange of money for goods or data for anything. So I believe the greenfield here isn't "data as an asset class" and what can be done with what that implies, but relating online in ways that resemble, or enlarge, on the best of what we have in the physical world. Remember that the protocols of relationship and commerce (which overlap, but are distinct), have been in the works for ten thousand years or more. The online world we know, which is distinct from the physical one, and coexists with it, is only seventeen years old (dating back to the first ISPs, graphical browsers and email). It's still dawn, and we have a long day ahead of us. Marc, great points, with lots of meaty info. Thanks for that. Before I dive in (which may require a separate post, because the details are so many and rich), a quick question: how can I (or anybody) get in the <a href="http://www.bluekai.com/" rel="nofollow">Bluekai</a> market? When I click on "Consumers" on the home page I get to a 404 page. But under "Consumer transparency" on the home page is a link to "<a href="http://www.bluekai.com/registry/" rel="nofollow">Registry</a>". When I go there it says this: <blockquote> The BlueKai Registry brings transparency to consumers by allowing them to see what preferences are being logged via the BlueKai cookies on their computer. Furthermore, consumers can also control their anonymous profile by managing their topics of interest. Your preferences may be used anonymously to influence which types of marketing messages you receive across the Internet. Or you can choose to not participate at all via an opt‐out. As an added incentive, you will receive a benefit for participating in the BlueKai Registry... Thank you for providing your online preferences using the BlueKai registry! This simple 3-step process will put you in control of what some marketers know about you. Based on partner feedback, below is a list of your online preferences for topics of interest. Please review and edit by clicking "Remove" next to a particular preference. Then, click on "Continue" to select benefits. </blockquote> It has my "Location and neighborhood" as Boston-Cambridge-Quincy." That's it. Can I go deeper than that with them? How? Do they have more than that, and if so, where is it? (I suppose that's all my Bluekai cookie says, but still wondering.) FWIW, I have visited a similar company, Rapleaf, a number of times. What they have on me is not correctable, and rather minimal as well (where I live, that I like sports and travel, stuff like that). Sorry to be slow to respond here. My main laptop’s hard drive crapped out, and I’ve been recovering (all appears okay, though… was backed up). So I’ll run things down quickly in the small time window I have right now.

First, to me personal data includes everything that is or can be digitized. That includes all your receipts, your tax records, your personal health records, your quantified self (sleep, fitness, travel) records, and everything you can call yours on your hard drives, CDs, DVDs, and personal clouds. This totals many gigabytes (or, in cases like mine, terabytes) — the digital sides of our lives. Most of this, I believe, all of us would wish to keep private, in the sense of being contained. It’s ours. And its use value is no less than the use value of our lives as well. This is what I mean when I say use value far exceeds sale value for personal data.

There is also, of course, the data we spill, mostly without the intent to do that, online. I believe we have not yet worked out the informal protocols for what this data is and what might be done with it. That we acquiescence to it being hoovered up and used by marketers today does not constitute a protocol. It’s just a temporary, if prevailing, condition.

Another angle: there is no online equivalent of a handshake, or even a wave. Entering into a containment system (e.g. Twitter or Facebook), and having an arcane identity there, administered by the containing party, does not constitute a handshake. We are not equals.

The short of this drift is that it is still very early, and the Web we know today is not civilized. Not while only the calf-cow system obtains.

So that’s kind of an addendum to the post. On to individual responses…

Tom, thanks for weighing in. Your ideas and references sound very intriguing. I suggest sharing them with the ProjectVRM list, which you can join by hitting the subscription link on this page here: https://cyber.law.harvard.edu/lists/info/projectvrm. (There will be a brief one-stage approval process.) Same goes for others who want to go deeper or longer on subjects than is possible here.

Mike, I’m not sure what “get a share of the value created from their personal data” will mean, other than what marketers currently want it to mean, which is offers and deals. If that’s all it’s good for, I’m not sure it’s good for much more than that. Also, if that’s all we’re getting, we’re selling out cheap. It’s like buying love. And maybe that’s all loyalty is, in today’s systems. But what more could it be if we didn’t frame it within transactions?

Example. I spend a lot of money every year with Peet’s coffee. I have no idea how much, though I might be able to find out if I took the trouble. What matters is that I like Peet’s a lot, and I’m loyal to them for both tangibles and intangibles. My relationship with them is real, and not contained in either a number or a loyalty program. To me this has far more value, calculable and incalculable, than an exchange of money for goods or data for anything.

So I believe the greenfield here isn’t “data as an asset class” and what can be done with what that implies, but relating online in ways that resemble, or enlarge, on the best of what we have in the physical world.

Remember that the protocols of relationship and commerce (which overlap, but are distinct), have been in the works for ten thousand years or more. The online world we know, which is distinct from the physical one, and coexists with it, is only seventeen years old (dating back to the first ISPs, graphical browsers and email). It’s still dawn, and we have a long day ahead of us.

Marc, great points, with lots of meaty info. Thanks for that. Before I dive in (which may require a separate post, because the details are so many and rich), a quick question: how can I (or anybody) get in the Bluekai market? When I click on “Consumers” on the home page I get to a 404 page. But under “Consumer transparency” on the home page is a link to “Registry“. When I go there it says this:

The BlueKai Registry brings transparency to consumers by allowing them to see what preferences are being logged via the BlueKai cookies on their computer. Furthermore, consumers can also control their anonymous profile by managing their topics of interest. Your preferences may be used anonymously to influence which types of marketing messages you receive across the Internet. Or you can choose to not participate at all via an opt‐out.

As an added incentive, you will receive a benefit for participating in the BlueKai Registry…

Thank you for providing your online preferences using the BlueKai registry! This simple 3-step process will put you in control of what some marketers know about you. Based on partner feedback, below is a list of your online preferences for topics of interest. Please review and edit by clicking “Remove” next to a particular preference. Then, click on “Continue” to select benefits.

It has my “Location and neighborhood” as Boston-Cambridge-Quincy.” That’s it.

Can I go deeper than that with them? How? Do they have more than that, and if so, where is it? (I suppose that’s all my Bluekai cookie says, but still wondering.)

FWIW, I have visited a similar company, Rapleaf, a number of times. What they have on me is not correctable, and rather minimal as well (where I live, that I like sports and travel, stuff like that).

]]> By: Marc Guldimann http://blogs.law.harvard.edu/doc/2012/06/05/the-absent-market-for-personal-data/comment-page-1/#comment-300141 Marc Guldimann Wed, 06 Jun 2012 10:55:49 +0000 http://blogs.law.harvard.edu/doc/?p=5165#comment-300141 Doc, I think we might have been interviewed for the same story, but that's probably as much as we have in common on this topic. Let me address your points.. 1 - The great thing about data is that it's free to copy - thus it's sale and use aren't mutually exclusive. The sale of data can be very easy, imagine it as an low-friction currency instead of an either/or tradeoff. 2 - There's a very popular market for personal data run by Bluekai. They even let you control what data is sold about you on it. Audience targeting as an industry is hundreds of millions of dollars, specifically Google runs a large RTB exchange where data plays a large part in the creation of value. Just because most people in the VRM space don't understand how to operate in the audience marketplace doesn't mean that it's non-existant. 3 - Advertising spend in the US is about $750/adult. As addressable media becomes more and more ubiquitous (It's moving from display to video and mobile), the value of data will grow. Comparing the value of data that is sold about you today to the value of data that you can curate yourself is apples to oranges -- the most valuable data, from outlets like Facebook, Google, Amazon, Craigslist and eBay isn't available for sale so is conveniently left out of the "Your data is worth $.32" argument. 4 - Ah, the privacy straw man. Believe it or not, most advertisers don't want information that you consider sensitive. They don't want to know your medical history or the contents of your emails. No, they want to know what you are about to buy and what your interests are. The surreptitious nature by which 3rd party data is captured actually deters many brand advertisers from using data to the extent they'd like to. Once people look at the data that describes them as a manageable set of feeds instead of the boogyman it's easy to see that sharing intent and in-market data with advertisers is more like using a loyalty card or leaving your shopping list in your cart than taking your clothes off in front of strangers. Here's the thing: people younger than you and I get it. They understand that there's a transaction going on, and it's not scary, rather just annoying how opaque it is. They want to be in control. In the next couple of years we'll see personal data brokers who understand this nuance gain traction, and it's going to be a good thing. Everybody wins. As a publisher, demand for your product increases when more data is available. Advertisers get more targeted campaigns and less waste. Consumers see more interesting ads, and control what data is used. The only people who lose are the ones selling data about you now... and isn't that what this is all about? Making the internet opt-in instead of opt-out? Doc, I think we might have been interviewed for the same story, but that’s probably as much as we have in common on this topic. Let me address your points..

1 – The great thing about data is that it’s free to copy – thus it’s sale and use aren’t mutually exclusive. The sale of data can be very easy, imagine it as an low-friction currency instead of an either/or tradeoff.

2 – There’s a very popular market for personal data run by Bluekai. They even let you control what data is sold about you on it. Audience targeting as an industry is hundreds of millions of dollars, specifically Google runs a large RTB exchange where data plays a large part in the creation of value. Just because most people in the VRM space don’t understand how to operate in the audience marketplace doesn’t mean that it’s non-existant.

3 – Advertising spend in the US is about $750/adult. As addressable media becomes more and more ubiquitous (It’s moving from display to video and mobile), the value of data will grow. Comparing the value of data that is sold about you today to the value of data that you can curate yourself is apples to oranges — the most valuable data, from outlets like Facebook, Google, Amazon, Craigslist and eBay isn’t available for sale so is conveniently left out of the “Your data is worth $.32″ argument.

4 – Ah, the privacy straw man. Believe it or not, most advertisers don’t want information that you consider sensitive. They don’t want to know your medical history or the contents of your emails. No, they want to know what you are about to buy and what your interests are. The surreptitious nature by which 3rd party data is captured actually deters many brand advertisers from using data to the extent they’d like to.

Once people look at the data that describes them as a manageable set of feeds instead of the boogyman it’s easy to see that sharing intent and in-market data with advertisers is more like using a loyalty card or leaving your shopping list in your cart than taking your clothes off in front of strangers.

Here’s the thing: people younger than you and I get it. They understand that there’s a transaction going on, and it’s not scary, rather just annoying how opaque it is. They want to be in control. In the next couple of years we’ll see personal data brokers who understand this nuance gain traction, and it’s going to be a good thing. Everybody wins. As a publisher, demand for your product increases when more data is available. Advertisers get more targeted campaigns and less waste. Consumers see more interesting ads, and control what data is used. The only people who lose are the ones selling data about you now… and isn’t that what this is all about? Making the internet opt-in instead of opt-out?

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