June 19, 2012
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Tonight in Santa Clara
… I’ll be speaking about The Intention Economy at the Hyatt Regency Santa Clara, in the Winchester Ballroom, courtesy of the good people at Weber Shandwick. Here’s a link to the invite. (It’s open and free, but ya gotta RSVP.) The book covers a lot of topics, and the one I’m going to focus on tonight is… Continue reading
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Yes, please meet the Chief Executive Customer
Looks like IBM and I are in agreement. Last week the first image you saw at IBM’s site (at least here in the U.S.) was a larger version of the one on the left, with the headline “Meet the new Chief Executive Customer. That’s who’s driving the new science of marketing.”* At the “learn more”… Continue reading