… I’ll be speaking about The Intention Economy at the Hyatt Regency Santa Clara, in the Winchester Ballroom, courtesy of the good people at Weber Shandwick. Here’s a link to the invite. (It’s open and free, but ya gotta RSVP.)
The book covers a lot of topics, and the one I’m going to focus on tonight is marketing. Right now the big bux in marketing are going toward Big Data, with a lesser emphasis on Big Engagement. This needs to be reversed.
What marketing needs to do now is get personal, and not just social. Marketing needs to start truly listening and interacting with customers on a personal level. Crunching numbers to improve guesswork. won’t cut it any more.
I’ve got more to say about that, but I’m saving it for tonight. Look forward to seeing you there.
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