Comments on: Yes, please meet the Chief Executive Customer

By: Clyde Parsley

Clyde Parsley — Wed, 18 Jul 2012 14:40:06 +0000

This seems to be a classic case of cutting corners. Big Data doesn’t seem to be willing to do the work of “personal interaction” to get to know what the customer wants and feels. Isn’t easier to look at analytics and project what you think the customer wants. While it can be a powerful tool to help, you need to remember that it needs to come from the horses mouth.

By: Internet Time Blog : 50 best articles on Working Smarter for the first half of 2012

Mon, 02 Jul 2012 21:24:29 +0000

[...] Yes, please meet the Chief Executive Customer DOC SEARLS | TUESDAY, JUNE 19, 2012 [...]

By: The new role of marketing « Upheavals: Mark Di Somma's blog

The new role of marketing « Upheavals: Mark Di Somma's blog — Sun, 01 Jul 2012 21:45:10 +0000

[...] Searls shares his concerns about relying on big data. Bang on, in my view.Yes, please meet the Chief Executive Customer blogs.law.harvard.edu) Share this:EmailPrintLinkedInTwitterMoreRedditFacebookDiggStumbleUponLike [...]

By: Big Daft Data | iCarlton

Big Daft Data | iCarlton — Fri, 29 Jun 2012 13:52:52 +0000

[...] by Doc Searls, author of The Intention Economy (great book by the way. Go buy it) in his recent blog post: “No amount of marketing analytics will out-perform knowing exactly what the [...]

By: Why Customer Service Is The New Marketing « Jaggi

Why Customer Service Is The New Marketing « Jaggi — Sun, 24 Jun 2012 08:59:03 +0000

[...] Yes, please meet the Chief Executive Customer blogs.law.harvard.edu) [...]

By: Jay Cross

Jay Cross — Sun, 24 Jun 2012 05:14:42 +0000

To a kid with a hammer, every problem looks like a nail. IBM has a sack of hammers.

Doc, I learned from “Markets are conversations.” I loved your further insight that really it’s “Markets are relationships.” Finally, we’re getting to what we do once we’ve forged those relationships. We’re all in this together. Let’s help one another as best we can.

By: Amy Wohl

Amy Wohl — Sat, 23 Jun 2012 14:29:51 +0000

Great post, Doc. Too many vendors *especially big ones) running around saying socialnbusiness (or even trying to build products around it) without understanding that whata the customer wants is not to be predicted but to be heard! I’m busy reading the Intention Economy– it’s on the top of my reading pile.

By: Doc Searls Weblog · Tonight in Santa Clara

Doc Searls Weblog · Tonight in Santa Clara — Tue, 19 Jun 2012 16:31:35 +0000

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